The revelation of Internet marketing brought by "Ice bucket Challenge"

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In the last month or two, the "Ice Bucket Challenge" has sparked a variety of discussions, especially as the two-day turn on television found that even real estate companies are carrying out "ice bucket challenge" activities. There are many different opinions about this activity, but as a webmaster who is concerned about the development of the Internet, we mainly talk about the internet marketing revelation brought by the "Ice Bucket Challenge".

First of all, "ice bucket Challenge" with "psychological marketing" characteristics. "Ice Bucket Challenge" is a new way of marketing communication, the reason can spread like a virus, is the use of participatory activities of the user's psychological characteristics. Because "Ice bucket challenge" with ice water, most of the male participants, if not accept the challenge, others may produce "afraid of cold, not brave enough, dare not accept the challenge, not a man" idea, from a man's psychological point of view: Face is an extremely important factor. In short, no man likes to be said to be incompetent. In turn can be said to dare to accept the challenge is a man, must get online to show off, and precisely because of this, from the psychological to men to do a "real man" state, will have so many men without hesitation to participate, will be more and more popular. From here I can see the spread of internet marketing, more need from the user's psychological efforts, to seize the specific user groups psychological characteristics easier to do marketing well.

Second, "Ice Bucket Challenge" has a "brand" advantage. The so-called brand, refers to the "Ice Bucket Challenge" has the advantage of celebrity endorsement. One important reason for the public's attention is the celebrity. "The ice bucket effect is most of the business, sports and entertainment giants, it is because of their" catalytic ", so that" ice bucket challenge "has been widely concerned, so that more people can focus on" frozen people. " Therefore, if the Internet marketing can have the brand guidance, will greatly enhance the marketing effect. such as Taobao Cat recently pushed a certain number of stars have to wear shoes at the bottom of the shoes have lights, why this type of shoes will be so fast and even become a bomb, the most important is because this type of shoes are a lot of stars are wearing.

In addition, the "Ice bucket Challenge" itself is a controversial topic. Marketing does not always use the tone of peace, there are certain twists and turns are often more likely to bring the contrast, the difference, so in some cases can also arouse the attention of the public. "Ice Bucket Challenge" the topic of its practice and concrete behavior are constantly from the moral, public welfare, marketing and other aspects of the discussion, especially from the moral and public interests, the argument is different, there are special criticism also have special approval, perhaps it is because this topic has the two sides of the controversy, it is more able to arouse the response of everyone. Do Internet marketing is the same, marketing content may not be able to meet the needs of all people, but as long as not deviate from the acceptable range of most people, the controversial marketing is not necessarily a good marketing.

In short, as an internet webmaster, the "Ice Bucket Challenge" Moral discussion we can not discuss, but from the internet point of view, it can be said to be a new way of thinking, on the one hand, we have overturned before the Internet public awareness, on the other hand, more importantly in the Internet era, It has successful marketing related factors, can give us an important revelation of internet marketing, that is, the need to break through the traditional marketing ideas, and constantly innovate.

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