The revelation of marketing science to Stationmaster

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Everybody good, I am small Z, today brings everybody this topic is a bit big, I as far as possible shallow in shallow, but still first said that "The practice is examines the truth the sole standard", the Light study theory knowledge is not enough.

1. Needs, desires and needs. The human need is the cornerstone of marketing, that is, the basic needs of the people, the desire is to get the specific satisfaction of the desire, demand refers to people have the ability to pay and willing to buy a product desire.

Excellent webmaster always through a variety of ways to understand the needs of users, desires and needs, and according to the development of their own promotional strategies, they carefully study the user's behavior and preferences, analysis of user surveys, product assurance and services and other aspects of data, observation and comparison of their own sites and opponents site users, so as to understand their preferences, Train customer service staff to enable them to discover unmet desires.

I also emphasized the core idea of "serving for all" in my view of the new station of local forum. Seize this point, my station Jidong oilfield users are high, a lot of people used to see every day, even if I did not do SEO.

2. Products and services. In marketing, a product refers to anything that satisfies one's needs and desires. The value of a product is that he brings people satisfaction with desire. The product is actually just a carrier for the service. In short, people buy cars not to get a machine, but to get the transportation services it provides.

Webmaster must be aware that the site regardless of the shape of how, optimization, art, if you can not meet the needs and desires of netizens, will inevitably fail. My station Jidong Oilfield Bar's user main demand is the news, the housing information, the stock instruction, the leisure relaxes, I can in view of these need to do some key arrangement.

3. Utility, cost and satisfaction. As a direct example, if someone in order to solve the daily traffic needs of work, he would consider a combination of products (such as bicycles, motorcycles, taxis, automobiles, etc.) to meet the needs and the combination he needs (such as speed, safety, convenience, comfort, savings, etc.) to determine which products provide maximum satisfaction.

Stationmaster's profit way is different, but all can combine the above theory, whether is the merchant or the user, will comprehensively weigh the website the expense and the utility, chooses uses or buys can make each cost to bring the maximum utility the website.

4. Exchange, trade and relations. Exchange means getting what you need from others, and doing it in return for something you do, trading is the basic unit of exchange, and marketing based on trading can become a marketing business.

The emphasis here is on the use of relationship marketing in the operation of the website. Webmaster should establish and maintain long-term cooperative relationship with valuable users, suppliers, advertisers and technicians. Among them, to establish long-term cooperative relationship with users is the core content of relationship marketing. Relationship marketing can save transaction time and cost, and maximize the interests of both parties, that is, to achieve a "double win", from the site's competition into the entire Network of relations team competition. So jidong oil field next plan is to cooperate with some merchants, shop or entity shop, get a certain discount, users get benefits, businessmen earn money, Jidong oilfield is popular and viscosity.

The last repetition of the words "practice is the only criterion for testing truth" I wish you and my own station Jidong oilfield bar http://www.jdyt8.com/popularity more and more prosperous.