The revelation of the Art Dragon's email marketing strategy

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It's a chance. With the help of the platform of the art Dragon booking a hotel online, and then received the art of the mail marketing bombing, the author has recently been thinking about the strategy of email marketing, but also studied the art of the mail marketing strategy, found that there is really a lot worth learning.

I turned over to receive all the related to the art Dragon Mail, the main type of mail has four kinds: 1, the monthly Cash account statement, 2, consumer coupons expired reminders; 3, related hotel price reduction information; 4. In the art of these 4 categories of mail, analysis will be found to be very strategic, the author of a revealing analysis:

Monthly Cash Account Settlement mail

Since the hotel has been booked once on the Art dragon, the mail receives a copy every month, uninterrupted. In this email, it basically tells me what the cash balance is in the Art Dragon's account up until this month, and then comes with a selection of hotel recommendations. There is nothing special about this email, but looking down, you will find that this is a good way for the art dragon to keep the user's viscosity. By telling me the way I spend this month, it interacts with me once a month, and it keeps the shadow of the Art dragon in my mind, so I now need to have a hotel reservation, The first thought must be the Art dragon.

And by telling me the cash balance, I wouldn't have any aversion to this kind of mail, and I think the service of Art Dragon is very intimate. And this is the success of the Yi Long mail marketing.

Second, the consumer coupons expired reminder

This email is also often received, in fact, I do not know how these coupons come, just know that there will often be such coupons appear, and many times I will not be able to resist the click of the art Dragon to see what this coupon can do. This is also a point in the success of the Art Dragon Mail marketing, reminding me to move into their website through a consumer voucher expiration reminder.

And I found that the value of this consumer coupon has such a feature, the original value of the expired coupons will accumulate to the next month, the longer I have not to spend the consumer coupons, the accumulation of coupons in the back of the larger. This is actually a marketing strategy for the Dragon. The more you don't spend, the more concessions I use to entice you to spend.

Price information of related hotels

This email is a stark marketing advertisement, but the effect is very good. Because in this mail, the Arts Dragon will be based on my previous stay or even pay attention to the hotel to give the corresponding hotel information, which let it's mail user experience is very good, can be said to be a very accurate way of marketing. And it sent out the title of this kind of mail is very straightforward, is "your concern So-and-so hotel straight xx Yuan", for those who have hotel reservation demand, this attraction is very big.

The art dragon in this kind of mail the title writing and the content plan all is worth us to learn.

Iv. Invitations to comment

This is after we have successfully booked the hotel, the art Dragon will send out, invite us to go up to comment once stayed in the hotel. Although I have not commented, but will certainly have someone to comment, for example, feel that the environment is very bad or live very satisfied people will be willing to comment. This will allow the Art Dragon website itself the user experience is very good, these comments will be good to promote others on the art Dragon online hotel booking.

Through email marketing as a channel to increase the user experience of the site, the use of such resources is also very powerful.

Ploy in the mail marketing, we can learn a lot of things, may wish to use their own email marketing inside it. Full-text view by the http://www.aidai.com/Love Network published contributions, reprinted please famous source.