The revelation of the Death of the blog: No business model of the product impetuous

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There is "It number one blog," said Keso, in fact, very early no longer write a blog. When he posted a question and answer in his blog in October 2011, no new articles were released until Google announced that it would shut down Google Reader's service, and he popped out to say something.

This thing is very interesting. Because it's generally thought that RSS tools like Google Reader are just gadgets, and blogs are once a public thing. An IT circle's number one blog, has not written for more than a year, but Google reader such is actually based on the blog on the basis of the gadgets, triggered his repeated feelings.

March 31, when one of the three independent BSP China blog Network blogcn.com announced today stop free services, this message is far from the Google Reader will be closed to the shock, I can almost use the word "placid" to describe. As a blog service has been a heavy participant, it is necessary to "cherish the memory of" This was once the investment sector in the eyes of the Internet service.

Generally speaking, the death of the blog, will be blamed on two o'clock, one is too impetuous, the second is not a business model.

These two points are roughly right, but a little bit empty. Video, the electrical industry has also experienced a very impetuous stage, but do not see the possibility of a whole industry rout, and as for the business model, many Internet services in the beginning is difficult to have a business model (including instant messaging, search), but still endure to dispel that day. The combination of the two, perhaps is set up: No business model of the Internet service is not impetuous.

The reasons for the decline of China's three BSP are different.

Blog China bokee.com), independent BSP, the reputation of the loudest, is indeed impetuous reasons. 10 million of dollars of investment let Xingdong have a challenge at that time, the idea of Sina, so that Bulls attack, almost every web2.0 service at that time to plug in a foot, creating a lot of concepts, later even concocted a blog game theory. Xingdong or eager to find business models, or rush to get financing, the concept first, the personnel over expansion, 10 million of dollars burned out. As the vanguard of the blog industry, the whole industry is Chengye defeated Xiao.

China Blog Network blogcn.com), renamed in 08 Beauchamp Network, but not because of impetuous, it is the opposite of it: ease. The site boasts the largest number of bloggers in China, but in fact there is no new feature to expand the movement. I am also curious to find out where the 10 million-dollar investment went. China blog A few years ago abandoned its own main program and instead of WordPress, the loss of the image has already shown.

Blog bus blogbus.com), the highest peak of 60 people, but pay level I do not think exaggerated to where to go, functional development is not playing with the concept. It is not the impetuous, nor the ease, but the failure to set up a business model too early and not.

In fact, the blog bus commercialization efforts, today looks like a public relations company. The company's core business is to help customers (party a) to plan a line of activities under the line. This is a business, of course, but the disadvantage of this business is that it is difficult to replicate in large scale: Because each activity must have different ideas, it is necessary to mobilize a significant number of blog users to participate. The first commercial activity, "Buick June Yue My gentleman boyfriend" does attract a lot of users to participate, but in the future, the user's sense of alienation will rise, and the idea of this thing, it is difficult to replicate.

Blog Bus is the least amount of investment, 3 million of dollars, but also to dig some necessary investment intermediary costs. Round after round of users summoned, soon became increasingly uncomfortable. The management of the bus was aware of the problem and made a transition attempt. One Direction is to do a magazine "City Guest", a direction is to do a SNS with the nature of the background, code-named V5, is obviously to SNS development. In the future, I have not been very convenient to reveal the changes, transformation died.

It is said that the blog industry was defeated by the portal blog, but this is just a symptom. The core problem is that blogging is about motivation. Portal has high flow, can stimulate the blogger to continue to write (high click, High Reply). MSN Space is very stupid to cancel the MSN panel on the small yellow Star, blog activity quickly plummeted-in fact, this point is that, if the use of social network power, independent blog may not be defeated by the portal. You know, the portal of the year, is not today micro-bo four, social four portals.

Keso and a bunch of friends have done a SNS nature of the site: 5Gme. I tried to post an article, and the amount of browsing that was triggered was quite alarming. So blog bus began to cut into SNS, SNS there is a second purpose is to obtain a new round of financing. Financing is the core issue for an Internet service that has not yet found a proven business model.

Blog is defeated by Weibo? Actually, it's not. The decline of the blog, far earlier than the microblogging of the Hing. Blog is actually end in the hands of SNS: everyone and happy. The transformation of the blog to SNS, that year really may be a road. You know, on the other side of the ocean, Facebook is a lot stronger than Twitter.