The revelation of the network marketing case of GM carrying expo

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In China, event marketing has always been the dream of the company in pursuit of Magic Rabbit. From the early days of the Central Plains commercial station, to the Wenchuan earthquake during the Wanglaoji, event marketing constantly create magical business legends. Of course, GM's marketing model can not escape this trend. 2010 Expo Everyone remembers, Expo is to do the concept of marketing, brand promotion, a good time, General Motors on the concept of marketing war (green Future), to create "the 2010 Shanghai World Expo Baidu Theme" platform, gathered netizens attention, through the "Expo Trip I Know" series of award-winning question and answer activities to attract netizens to participate; Through linkage Baidu 5 channels. Create more contact points, very good to trigger a comprehensive, in-depth interaction, the following from flying to explain how General Motors use the "green future" of the concept of transmission, into the hearts of people.

1. Integration of resources, highlighting the World Expo's national partners

Through marketing to promote all-round exhibition and highlight the value of Shanghai GM as a global partner of the Shanghai World Expo, as well as the use of Internet platform and the audience in-depth interactive exchanges to refresh the car brand image and goodwill. According to Baidu Statistics, Shanghai World Expo, Expo Tickets, Expo Pavilion, etc. have been rapidly entering the number of billion network search and focus on the general integration and mobilization of Baidu search and community resources, there is a deep and lasting interaction with netizens to share the fun of the expo.

2. The brand aircraft carrier, establishes the website platform

Obviously, when the netizen searches in Baidu: "World Expo, Shanghai World Expo" and other keyword words, you will find in the search results page will jump out "2011 Shanghai World Expo Baidu Theme" site link. According to different stages of delivery, sometimes at the top of the search results page to the right, you will also see the Shanghai General Motors and Baidu cooperation of the Expo theme Optimus Prime ads, click to enter the Shanghai General Motors Baidu 2010 Expo Theme Website. It can be said that the site is a generic brand of aircraft carriers, all-encompassing. In order to increase the Shanghai General Motors show and exposure.

3. Where is the road? Expo Travel I know best

2010 More than 4, Shanghai GM joined hands with Baidu know the launch of "Expo Travel I Know" series of award-winning questions and answers, inviting netizens to solve the World Expo travel problems. Submit questions will have the opportunity to obtain "wonderful question", the problem according to driving travel, public transport, landmark direct and so divided into different categories, according to the final ranking of points, the event will also be selected "Expo Travel know expert Award", "World Expo Travel Know Talent Award" and other wonderful prizes. At the same time also combined with the Baidu map, the introduction of General Motors recommended routes, to provide Shanghai railway station, Oriental Pearl, Hongqiao Airport and other more than 10 hot spots to the Expo route.

4. Wisdom Competition, the World Expo team PK Race

"Better city Life" is the slogan of Expo 2010 Shanghai. As active in know the platform of netizens, what can do? is wisdom! Based on Baidu to know the platform's super traffic and the user's high degree of activity. May, Shanghai General Motors United Baidu launched the "Pass Green Expo, green sharing wisdom" for the Concept: Shanghai World Expo Team PK event, as long as Baidu is aware of the classification of the problem and be adopted to get personal points, while contributing to the team, the highest will or rich prizes.

5. According to the consumer path, lead the innovation search engine fashion

Shanghai General Motors and Baidu cooperate joint Baidu Encyclopedia, Baidu Space and other more heavy resources, to build a consumer relationship as the core of the integrated marketing platform, in this marketing cooperation, Baidu comprehensive integration and create a know, stick, encyclopedia, map, Space five channel advantage resources, create more time and contact point, Let Shanghai General Motors and consumers full and in-depth interaction. "World Expo Team PK" activities, has solved 3,839 issues, covering the expo exhibits, pavilions, activities, food, accommodation issues.

The above 5 points is Fei Fei meticulously reorganizes out, also is individual some opinion, if everybody also has the better idea and the opinion, may exchange and the study with each other.

Original author: Fei Fei (feather Apprentice), the original address "http://www.sem0571.com/, welcome everyone to Pat Bricks, SEO Senior Exchange Group 546,269,451 Exchanges and communication!"