The revelation of the opening of Electronic business data era to operators

The era of e-commerce can be divided into three stages: the first stage is the era when the number of users is king, in this phase of E-commerce Enterprise's task is to use the biggest efforts to develop customers, through the collection of membership fees, advertising fees and so on to make money; the second stage is the era of sales, the company desperately burning money to achieve sales growth, In exchange for market position of sales, enhance brand influence and enterprise value; The third stage is called data-king stage, e-commerce companies through years of accumulation, consumer behavior analysis, can become a guide to consumers and sellers intermediary, promote the development of precision marketing, enhance the value of the platform and customer stickiness.

Online reports, Alibaba Poly Stone Tower can be fixed frequency for consumers, preferences and other shallow analysis of commodities. Taobao sellers buy the services of Poly Stone Tower, as long as there are customers to the door, you can immediately understand what this customer has bought before, what kind of Web page, what kind of purchase preferences, and then according to these information to the right remedy, to recommend the most suitable products for customers.

Alibaba has been able to take the lead in the so-called Big Data age, which has been the accumulation and analysis of data over the years to improve the ability to separate. Alibaba these years to take is a big layout, Taobao, Cat, Aliyun, pay treasure, million nets ... Plus some other sites, forming a strong e-commerce customer base, which includes customer sales, capital use, server management, application management, and so on, comprehensive behavior of each consumer has a full range of tracking collection, but also formed a unique data processing capacity, This is the current other E-commerce companies can not imitate and follow.

It should be said that since the privatization of Alibaba, the first big move is this data platform innovation, is indeed a step by Alibaba, not only to show their unique ability resources, but also the competition of E-commerce from a simple price war rose a level, forming a differentiated competition.

In the data analysis capacity of this perspective, the domestic can be formed against the other two or only bat, it can be foreseen that Baidu and Tencent will be in the next with their own resources to achieve similar services, other E-commerce companies with the alliance has become necessary.

Operators in fact and Alibaba have similar resource capabilities, master a large number of consumer behavior data, but also has a strong IDC resources, the past these data only through the analysis of business results to provide a reference, limited to the company's internal marketing support, which is far from enough, but also in the waste of data resources.

Of course, whoever carries out such sales of data products needs to comply with industry ethics and cannot sell personal information to users. The conclusive products obtained through data analysis are legal, but excessive development or in-depth marketing guidance may also be suspected of infringing user privacy, which needs to be regulated by the relevant enterprise standards and national laws.

The era of data products has come, consumers need not fear, as long as the use of appropriate, consumers and businesses should be beneficiaries, and the data platform analysts must be a bigger winner.

(Responsible editor: Lu Guang)