The revelation of the public relations of Weibo crisis of "slaughter the guest door incident" by Sanya Forte Pan

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At the beginning of the year of the dragon, Sanya's "slaughter the door incident" like a heavy public opinion bomb dropped in the Dadong sea, in the aftermath of the fallout, April 19 Sanya government deliberately organized the event of the recovery of the events, the purpose is to enable relevant departments, leading cadres to enhance media literacy and media leadership, improve the public relations to deal with the crisis ability. According to the media coverage of this activity and the review of the incident, the following several micro-blog crisis PR revelation.

Don't let the official microblog go into hibernation

As the Sanya government News office, the official micro-blog @ Sanya Government News office released the latest micro-blog time to stay on January 30 17:09, the microblog account has not been released for 3 months, or may not be updated, rather regret, Such an official Weibo account with more than 130,000 fans went into hibernation early, so a microblogging platform that would help monitor the network's public opinion was abandoned. No matter how many times, if the lack of the network of public opinion monitoring, do not understand the Internet users in micro-blogging and other social media behavior, the next occurrence in a crisis or will be unprepared.

Second, to timely and accurate understanding of internet sentiment

We just need a little attention, it's not hard to find, every public event has two crises most of them are not valued or respected by netizens, such as Sanya slaughter guests incident, obviously in the case of the complaint, Sanya related departments of the official micro-BO but followed the release of a "0 complaints" microblog, This makes it easy for netizens to bring discontent back into the process of crisis transmission and escalate the crisis. In the lack of accurate understanding of the negative feelings of netizens on the micro-blog on the subjective, hasty release of the response, very easy to worsen the crisis situation.

Third, if necessary, timely convening of media meeting

Because of the word limit, sometimes in the micro-blog can not effectively resolve the deep crisis, it is necessary to convene a media meeting. "There is no tiger in Fu Shi Ming, however, three words and into the tiger", to timely guide the speech, to prevent the continuous emergence of the network "all" situation, the media will be used as a micro-blog supplement PR means, and then the video of the meeting will be placed on the micro-blog, so that with micro-bo formation interaction.

Consulting qq:641522628 Hainan Network Marketing Promotion This article author: Wu Xiaozong blog Address www.wuxiaosong.com