The revelation of the successful model of the fan net makes the entertainment marketing more accurate

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The rapid growth of the fan network has proved the success of its business model. "We have a terminal group of entertainment consumption, and our ability to control fans is the key to getting business opportunities," he said. ”

Since graduating from the MBA in 2002, Liu Xiaolei has been involved in the work of investing and financing in the letter. This is the investment company founded by investor Wang, who, in less than a year's time, invested directly in 15 U.S. Silicon Valley and China's High-tech companies, raising more than $200 million trillion in total, and is seen as a "crazy investor" in the internet industry.

Although Liu Xiaolei did not experience a 2001-year period Wang Tide reverse operation Sohu Stock Classic battle, but in 2005, the letter to invest Baidu success, Liu Xiaolei has been involved in it-this is the letter in the establishment of the most dazzling also the most profitable investment.

At the end of 2005, Wang Tide investment 10 million of the Fan network project started, Liu Xiaolei was transferred over. At the moment, the 29-year-old Liu Xiaolei is a vice president of the fan network, the market leader and the company's investment and financing business.

"Investing and financing is not the same as running a business in person. "The internet is too competitive," Liu Xiaolei said in an interview with the new era of China. "From the first day of the fan network set up, it is necessary to compete with the major portals, every business model of the company is very difficult to open up." "he said.

Fan net just set up early, founder Wang Jipeng in an interview with this economist once said, fan net is the urgent task is to speed up the distance with the successor, go faster, set the threshold is higher.

Two years of development, the fan network has been set up for the successor of a vertical entertainment portal Web2.0 role model-now the daily average of PV reached 44 million, add 25,000 registered users a day, new posts more than 300,000 articles, with nearly million fan groups, This includes hundreds of large active fan groups with more than 5000 members, an average monthly visit and a 30% increase in registered users.

According to Eric's ranking, in September 2007, the number of visitors to the fan network was second only to Tencent Entertainment and Tom, in the third place in the entertainment website. From the comprehensive flow ranking, the fan network ranked among the top 50 of China's traffic.

At present, the fan network has introduced a second round of financing, Liu Xiaolei revealed that the second round of investment will be completed before the Spring Festival, the amount of investment will be around 12 million U.S. dollars, the new funds will help the fan network to strengthen the user's Internet value-added services and star peripheral goods services.