The reverse attack of two-dimensional code: the unsuccessful profit model of start-up companies still need to explore

A day to really kung fu to eat, the cashier placed next to an easy to pull Bao ads: Join True Kung Fu members, you can enjoy the gift of food, package prices and so on concessions, operation is very simple, open micro-letter, shooting two-dimensional code, buttoned. During the 20-minute meal, three or four people took the action before the bill, accounting for about one-fifth of the total. The two-dimensional code that had been tepid for years, with the development of smartphones and mobile internet, seems to have seen spring in 2012.

Looking around, in addition to the micro-letter ads, the two-dimensional code often haunt the place also: Subway station in a shop ads, building in the public on the screen rolling on the cost of the group buy ads, new published anime book ... Even some people have printed a two-dimensional code on their business cards. With a flick of the phone, the information behind the message is automatically pushed through the mobile network to the mobile screen, and as the operator's access to information is greatly shortened, people are getting used to the new mode of acquiring information. However, this is the micro-letter, electricity quotient, advertising-driven two-dimensional code wave, can fire how long?

Through two-dimensional code, http://www.aliyun.com/zixun/aggregation/18145.html "> Commodity sales to the offline demand to the online, or through the network to push more content to stimulate the consumer's desire to buy, this is indeed effective, And it is likely to bring some new changes to the Internet landscape. For example, micro-letter and the merchant's two-dimensional code preferential cooperation, for taking the catering preferential route of the public comment network and Tintin, is a strong opponent. When this online and offline O2O mode really running-in, people still need to buy in advance or print coupons? or such as Alipay and the joint launch of the group buy activities, optimistic about the merchandise, two-dimensional code shooting, it can be a single, this convenience greatly stimulated the impulse of consumers shopping desire. For brand business, E-commerce is no longer the only new media channels, any one place in the two-dimensional code, can bring sales.

However, embarrassment also exists. As a tool-type application, people use the root cause of two-dimensional code, is interested in the information behind it, which for the dissemination of the content put forward higher requirements: the price of goods to the force, advertising words to a language, otherwise the user even the desire to cut the phone, and what about brush code?

There are also awkward startups that focus on two-dimensional code, and their days are not as good as the advent of the two-dimensional code spring. As an open source technology, two-dimensional code without technical barriers, no profit model, printed on a variety of goods on the two-dimensional code, can only be regarded as ancillary products, or a tool, it can be integrated with any app. Alipay a technician once told me that the embedded two-dimensional code recognition technology, is Alipay own development. In other words, even the micro-bo, micro-letter, Alipay and other apps in the two-dimensional code is used to lively, those professional two-dimensional code companies are also difficult to get a piece of the soup.

Where is the profit model of the two-dimensional Code company? Cooperate with the merchant? Two-dimensional code without resources it is difficult to go to the local Life Service Web site to spell O2O, even if a bit of innovative application, by those who imitate, is only minutes of the matter, continue to industrialization development? Before there is a more inexpensive barcode, there is more information on the RFID, two-dimensional code in front of a decade of slow steps to prove that this road is difficult to go.

Today, although there are several well-known two-dimensional code companies, but did not seem to find a particularly ideal profit model. The only possible way to see it seems to be in some vertical industries. Like the Qingdao Publishing Group Digital Animation Publishing Center The latest 24 kinds of comic books have all added two-dimensional code, readers can use digital terminals, direct "on demand" on the Internet to play cartoons. This helps the traditional brand and industry linked to the internet's reverse route, perhaps two-dimensional code can be explored slowly.