The reverse of the internet, the dawn of O2O

Internet finance and financial Internet share the word "Internet", but the two meanings are very different, the former focus on the Internet, the latter is finance. In the Internet and the traditional industries, including finance, it is inevitable to merge today, this big change in the end who the main ups and downs, and in the recent central bank suspended offline bar code payment, O2O line under the convergence of the pace of the steps of the background, the Internet in the end can conquer traditional financial institutions? This has become the biggest suspense of the moment.

The reverse attack of the Internet

In the Internet to the traditional industry full penetration of today, the fortress is unusually stubborn finance, and other industries, finance by the state high-intensity control, inevitably non-market competition, even in western countries. In China, the financial sector is more tightly regulated, and joint-stock banks, which are outside the top five, do not have much scope to innovate. 2013 years later, the Voice and action of financial system reform increased, Internet company occasion broke into this privileged market.

In the past, the reform within the financial system could not bones the interests of the system, as the system itself was set up by them. The internet company is another kind of play, from the edge to start, the previously overlooked by the big banks of small micro-demand through the Internet integration and docking up. In terms of efficiency far more than traditional banks, but also in line with the concept of financial benefits. When internet companies occupy the edge of the market, from the edge to enter the core market is inevitable.

The traditional financial forces, represented by banks, are able to live in peace with internet companies before their core interests are threatened, and in the past few years, many banks have been accompanied by Alipay to grow up, even with the payment of treasure together "illegal" (such as ICBC said fast payment is illegal); But seeing the balance treasure more than 250 billion and soon reached 500 billion, banks began to feel the threat. The ambition of Internet companies is not to eat scraps, but to promote big reforms and even revolutions.

Recently, in a series of traditional financial forces after the attack, the internet company's bar code payment, virtual credit card, fast payment and other resistance, the two forces entered a stalemate stage. The central government's commitment to financial reform is great, so it is also happy to see the controversy between Internet companies and traditional financial institutions, so Mr Ma dares to openly challenge the "Big Four Kings" and pay treasure employees to write to the public to refute ICBC, which was unthinkable before. Traditional financial institutions also know that the tide is unstoppable and they are aware of the crisis and are now doing everything they can to buy time.

Traditional financial institutions are looking to the financial Internet, which dominates the integration of finance and the Internet, while internet companies are clearly more confident, standing in the grip of history, with huge amounts of consumer data and advanced technology, with the expectation of internet finance. Internet companies have taken advantage of the convenience and security debate as long as security efforts are made, there is no reason for traditional financial institutions to continue to block; there will be repeated policies, and the central government will only want to use Internet companies to force the traditional financial forces to reform, so policies would always protect traditional financial forces to maintain their status. But, to be sure, the good old days of traditional financial forces will be gone, and the side that is pushing the financial system forward is the Internet company.

Bar code payment paused blocked O2O line under the Fusion, O2O the Dawn

Bar code payment has been suspended, O2O industry has a lot of people are very confused about the future; Payment is indeed a key part of the O2O, the O2O industry in front of the most widely disseminated articles are to pay for innovation, such as "Good sample: mobile payment crack O2O Key link" and "Yintai Experiment: Touch the stone over the river of O2O" are focused on the role of offline mobile payment.

In fact, there is no need for the development of O2O pessimistic, the first bar code payment is really just suspended, the possibility of a great future release. To step back, even if the short term cannot be liberalized, offline payment innovation can continue to move in other ways. UnionPay Bank wants to differentiate the line, internet companies can do online trading, but can not invade their market under the line, which logically is not feasible, because the O2O line under the fast integration, online and offline can not be artificially separated.

UnionPay and the bank are not against bar code payments, they are against online companies that rob their markets via bar codes; The bank's own clients also have sweeping functions, but the POS machines they lay on are not compatible with their clients, and internet companies are developing new POS or using smartphones directly, Pad will be able to achieve line with online, and can give businesses other than the initial payment of services (such as customer relationship management, booking, marketing, etc.).

Back to the problem, even if the offline payment can not be released in the short term, O2O will not be blocked. O2O industry chain In addition to the payment of innovation, marketing and technical aspects of a large number of things to do. 2012 Industry talk about O2O, to pay closed loop for the first topic, O2O development to 2014, payment closed loop is still very important, but it is not a necessary prerequisite for O2O. The core of O2O is the point-to-point relationship between business (brand, retailer) and user, and the attribute of CRM is more than sales.

Line to the full penetration of the line, O2O comprehensive integration; The central bank only temporarily blocked a hole, in front of the general trend of the central bank can not do, internet companies to reverse the traditional industry transformation and upgrading, this is the parties happy to see. From the above information to see, offline bar code to pay off, the time will not be too long; In addition, Apple's new technology based on near-field payments is expected to be equipped on the iphone 6, when another wave of innovation payments will be called. There are plenty of reasons to believe that O2O will have an infinitely better future.