The rhythm of Change 12th annual Chinese business Leaders Summit

1th Shop Chairman Professor Gege today in Shanghai on the theme of "The Rhythm of Change," "The 12th annual Chinese business Leaders (Shanghai) summit" on the next 5 years of E-commerce trends, he believes that China's e-commerce in the next five years, will also be 20% annual growth rate, and there are 10 major trends.

E-commerce faces a huge inflection point in the last 1 years: 1, to Ma Yun-led Taobao department, as well as the Beijing-east, 1th stores, such as the main form of the product of the electronic business, 2, the horse-led Tencent department, as well as the United States and other groups, these services as the main form of service-oriented electricity business.

The first trend, mobile shopping. We know that by the end of last year, mobile phone users have reached 500 million, while PC users are 590 million, and the penetration rate of mobile phones is much larger than the penetration rate of PC. That means that in 2017, mobile users will surpass PC users, meaning that the future of E-commerce is not in the PC, but in mobile devices. And mobile users have a lot of characteristics, the first purchase frequency is higher, more fragmented, the peak of purchase is not in the daytime, is in the evening and weekends, holidays. and mobile shopping will be the life of PC E-commerce, we have to prepare, we have to meet this new revolution. And do a good job of mobile shopping, can not simply move the PC E-commerce mobile above, but to make full use of the characteristics of mobile devices, such as its scanning features, images, speech recognition features, induction features, geographic, GPS features, these functions can be real move to the tens of thousands of households.

The second trend, platform. You can see the big electric Shangdou start to have their own platform, in fact, this is very clear, because this is the most fully use of their own flow, their goods and services to maximize the benefits of a process, because there is a platform, you can use the resources of the whole society to make up for their own commodity richness, increase the richness of their products, Increase your own service and geographic coverage.

The third trend, I think, is that E-commerce will penetrate 345-line cities. On the one hand, from the continued infiltration of mobile devices, many 345-line cities have access to the Internet by mobile phones, pad to the Internet, and these cities first economic income increase, coupled with local shopping inconvenience, coupled with poor merchandise availability, plus retail than advanced countries lag behind.

The fourth trend, I think, is the internet of things. You can imagine the development of these wearable equipment and RFID, we imagine that the future of the chip can be implanted in the skin, can be implanted in the clothes inside, can be in any item, any article status changes can cause other related items of the state changes. You can imagine, if you put a milk into your fridge, into the fridge when the automatic scanning, automatically know the shelf life, know when to put in, know your dosage, when you want to finish, immediately can automatically place an order, this order as a merchant received orders to you immediately delivery, Just placing an order may trigger an electronic commerce, placing an order from the supplier, and that order triggers production, which means that all retail, logistics and final production can all be combined.

The fifth trend, I think, is social shopping. Hope to hear relatives, friends, opinion leaders, as a reference, we recommend. Social shopping allows you to be more precise in the social network for customer marketing, more personalized for customer service.

The sixth trend, O2O. It is interesting that Wal-Mart Global CEO came to Shanghai yesterday and he visited Cosco Bay City there built a community service point, that has three functions, the first is the area of goods, from that place to the customer's hands; the second place is the point where the customer takes the goods; The third place is the marketing point, showing our goods, For the residents of the community to buy, help them online, help them to use mobile phone shopping, played a three role. But what's the big sigh? Traditional retail in the online walk, E-commerce to the line, and finally must be O2O integration, to provide customers with multi-channel, greater convenience.

Seventh trend, cloud services and e-business solutions. A large number of e-commerce enterprises have developed a lot of capabilities, including logistics capabilities, marketing capabilities, system capabilities, a variety of vendors for the suppliers to provide E-commerce solutions for partners, these capabilities to maximize the effectiveness of the role. For example, we launch a SBY, which has marketing services, data services, platform services, logistics services. The financial services have just been introduced and more services will be available. In other words, we have developed their own, for E-commerce itself to provide the ability to provide to the whole society.

The eighth trend, the application of large data. Everyone knows that in fact the profit model from E-commerce gradually as an upgrade. Low-level, profit depends on the price difference of goods. The next ability is to do the marketing for the supplier's goods, and do the return point, the profit that the marketing brings. The next profit is on the platform, with traffic, customers, want to collect platform fees and commission to improve their profitability. The next capability is financial capability, which means providing our suppliers and businesses with a wide range of financial services and capabilities. The next ability is the data, that is, we have a large number of e-commerce customer behavior data, the use of this data to fully produce its value, this ability is the highest level of e-commerce profitability. And the data, we know is also a gradual escalation process, the original data is fragmented, the value is very small, and these data through filtering, analysis and become information, and on the basis of information to build models to support decision-making, has become our knowledge, and these knowledge can make predictions, can analogy, can realize reason, became our wisdom. So in the entire upgrade, data upgrades, and our data value upgrades, we fully reflect the value of this large data.

The nineth trend, precision marketing and personalized service. This demand everyone is there, I hope this site is set for me, I hope all recommended for me is just what I want, after the marketing is no longer popular marketing, but narrow marketing. Everyone wants the maximum efficiency of the application of this marketing channel and marketing tool is narrow marketing, everyone accurate knowledge of his needs, to provide him with personalized marketing and services.

The tenth trend, internet finance. This platform can be said that there are actors, there are viewers, there are a lot of drama, this play is something inside this, that is, including insurance, funds, small loans, there are a variety of services, is the content of the play. The actors are the banks, the financial institutions, the insurance companies and so on. The audience is all the big customers, and for example, our businesses, suppliers, partners. This platform is best for all of the public service, all of this drama above the audience service, that is, the role of this platform.