The riddle of China's car prices: half the tax and half the profits

The ratio of the operating profit margin of the Chinese and American car operators 30%:5%, the ratio of the purchase of 50%:5% Tangliu Yang yesterday CBN published "Sales of the world's first behind: China's car price is still far beyond the United States," sparked a consumer of the Chinese car price odd high heated discussion, numerous network media thread countless, Just spent more than 230,000 yuan to buy a Camry sedan car repair factory in Wuhan, Mr. Li, in the knowledge that the car in the United States as long as more than 20,000 U.S. dollars, the equivalent of RMB 150,000 yuan, can not help but ask the CBN Reporter: "China is not human costs and raw materials than the United States a lot Why is the Camry more expensive in China than in the United States? "In fact, China's price is generally more than 200,000 yuan in the middle and senior car, in the United States price of more than 150,000 yuan." 280,000 yuan to buy a Lexus or Mercedes Benz, easy in foreign countries.　　500,000 yuan, almost in foreign countries can buy most brands of high-end luxury cars, including Mercedes-Benz S-Series part of the model and BMW 7 system. Not only the high-class cars and the luxury cars, but also the entry-level intermediate cars in China are priced higher than the U.S. Toyota 2009, the United States price of 15,000 U.S. dollars ~1.99 million dollars, equivalent to 100,000 ~14 million yuan. At home, Carlo pulls a price of 127,800 ~19.28 million yuan. SUVs, Toyota FJ Cruiser Special Edition in the United States for the price of 24410 U.S. dollars to 29165 U.S. dollars, about 175,000 ~21 million yuan.　　There is only one FJ Cruiser in the country for sale, the price is 450,000 yuan. "Most of China's car prices are determined by competitive relationships, and costs are only part of it," he said. Auto expert Jianue to CBN reporter. Compared to Europe and the United States more than 100 years of car sales history, the Chinese auto market, regardless of the standard or the degree of competition is far behind, corporate profits are far higher than in Europe and America. "A market is running for a long time, it will be relatively transparent and the price will be stable." "The average operating profit margin of China's domestic carmakers is 30%~35%," the standard and poor company reported in 2008.　　The average operating profit margin in western mature markets is only 5%. Luxury cars, for example, are almost carved up by BMW, Mercedes and Audi's three brands.　　In the United States and Europe, BMW, Mercedes and Audi have to face more competitors, such as Cadillac, Lincoln, Maserati, Jaguar and so on. There is a similar situation in China's high-end car industry. Before the 2007 Camry market, the accord and Passat almost monopolized the majority of the high-end car market share.　　After the Camry listed, the competition intensified, the price began to decline. In addition, technology transfer fees have further elevated Chinese car prices. As China's joint-venture car companies, the Chinese and foreign shares of more than 50:50, foreign companies to introduce domestic models, are levied technology transfer fees, the cost of most of the cost of the entire vehicle accounted for more than 10%.　　This means that a car of 200,000 yuan, of which 20,000 yuan is an additional payment to the foreign "tuition". Yesterday, CBN reporter on the aboveInterview with Toyota (China), the other replied: "To ask the joint venture, Toyota (China) has no pricing power."　　"The Camry's manufacturer, Guangzhou Toyota, is reluctant to talk about the issue of Chinese car prices exceeding that of foreign countries," said a luxury car should be interviewed.　　In addition to competition, several domestic car companies say the huge price gap between China and the US is related to the country's special tax policy. BMW, a person who told CBN yesterday that China's BMWs are much higher than the U.S. price, "mainly from customs tax and policy factors." At a price of 1.16 million yuan BMW 740Li, for example, from imports to be bought by Chinese consumers, the middle of the three tax, respectively, 25% of import tariffs, displacement of 3.0 liters above the levy of 25% consumption tax, consumers buy when buying about 9% of the purchase tax. Among them, the tariff and excise tax is included in the price of the tax, the purchase tax is outside the car price tax.　　Consumers in the purchase and sale of the cost of tax is about "import duty 190,000 Yuan + excise tax 190,000 Yuan + purchase tax 100,000 Yuan", a total of 480,000 yuan.　　Although the domestic car does not import tariffs, but also to pay other related taxes. A domestic joint venture car company insiders said to CBN yesterday that the company in the production process to pay 17% value-added tax and 5% excise tax. After the vehicle is listed for sale, the purchaser must also pay about 9% of the purchase tax. In the United States, most states impose only 5%~10% taxes on car companies, and there is no purchase tax on terminal links.　　In Japan, the average tax rate for cars is about 11%, while Germany is 7%. A car industry expert, who asked not to be named, said that because companies had already paid a consumption tax in production, the purchase tax on buying a car actually formed a "two levy of the same tax".