The Riddle of Dangdang entering the mode of flash purchase

A few days, about Dangdang to enable vipshophttp://www.aliyun.com/zixun/aggregation/21602.html "> two domain name and only products will xiaohui ambiguous microblogging caused a divergence of opinions." Regardless of Dangdang and only product will cooperate to become true, when, Beijing East, the cat began to dabble in flash shopping has no doubt.

So why are predators flocking to flash shopping?

A lot of people will be very intuitive to say: only goods will create a consumer Web site rapid profitability of the precedent, flash shopping is a good model. Wrong！ The problem should be understood from the other side of the commercial layout.

After examining a number of traditional business, I have summed up a conclusion: a good shop, to have three gas-popularity, fame, talent. Specifically, the store in the layout of goods to be a town store treasure to upgrade the grade, to have a burst of goods to bring popularity, to have intermediate products to obtain income. Summing up a few years of the development of the electric business, we all have a question: why the traditional mall discount sales are still profitable, and Liu of the electric dealer discount sales are bleeding? The problem is on the so-called explosives.

Guoqing recently a passage revealed the only product will be the answer-only product will be the tail, "the current China's apparel industry backlog is too serious, only the product will be successful because of the grasp of the domestic apparel industry, even if the pain of 10 percent sell money." "--explosive products have the brand, and the absolute price advantage, but also to make money, this is how good money color double collection of good things!"

So the idea is to use flash purchase, will be explosive products, the problem of activities to solve, no longer bleeding!

Since the flash purchase is so attractive, will the Flash purchase model be rage like group buying?

Only products will repeatedly emphasize their small and beautiful, that is to show that the flash shopping is beautiful, but the threshold is high, implementation is difficult. From the experience of the only product will be able to see some of the main inscription: Buy hand, category, brand, logistics, return rate, which reveals the biggest difficulty in the Flash purchase mode is the purchase of professional degree, how to choose brand, category, goods, but also in logistics, display and other aspects of budget. Therefore, the purchase is suitable for self, the size is limited by the category and the number of professional buying hands.

The threshold of the flash purchase is the reason why the low attitude of Dangdang introduced the only product. When the scale platform has been formed, the flow is not worried, if the combination of professional flash shopping site will be twice the effort. And the maturity of the flash-purchase site combined with the flow platform, will certainly be doubled.

Combined with the above analysis, we found that for most people, flash purchase is not like group buying, the mob can also rack up a net, and Flash buy brand, to category, to buy hands. Professional is the threshold, flash purchase more suitable for the traditional industry professionals to do, the traditional professional ability to combine internet marketing technology to do a flash-shopping.