Absrtact: First, the site down the right can be grouped into two categories: (1), in-station aspects: the site's internal conduct analysis, such as whether the site has hidden code, check Robots.txt documents are prohibited search engine crawling or malicious modification, should be different when
The right to drop the site can be grouped into two categories:
(1), Station:
The site's internal conduct analysis, such as the existence of the site hidden code, check whether the Robots.txt documents prohibit the search engine crawling or malicious modification, should be divided into different time to observe the site can normally open, when the exclusion of the above factors, and then from the content of the start, First of all should check whether the content of the site is a large number of collection or false original, in addition to see whether the content of the site is a large number of collection or reprint, the content of the site is low quality of the problem.
Concretely embodied in:
1) _ Website revision
A, change the procedure:
1, content change.
2, there are a lot of dead links. The original chain does not exist.
3, the domain name collection time becomes longer. The best solution: Change the domain name directly, because the original weight is not lost
B, change the path:
Once the site changes the path and does not deal with, will lead to the site down the right, because the path has changed, the original search engine will be included in the path would become a dead link, can not open, and the existing page and the original page content, but also lead to duplication of content, resulting in a decline in The website revision proposal does not change the path easily.
C, delete directory:
2) _ Content change: The path has not changed, the contents of the change may not be the right to fall; Why is it that the rankings will fall? Because the content has changed, is in the probation period, will restore after a period of time
A, improper title: Modify the title itself is a very bad thing, if it is in the title to reduce the keyword OK, if it is to add keywords on the trouble, change the keyword, then the page keyword matching relevance has changed, competitiveness is weakened. If you have to change it, make sure.
3) _ The accumulation of waste content in the station is the same as chronic poisoning
4) _ Excessive optimization {inner chain}
Correct inline operation:
(1) How to distribute the inner chain of the keywords in the website
For some sites, in addition to the core keywords are more than other keywords, and many are concentrated in the corresponding one or more pages above. Then we need to do a good job of the key words within the chain of reasonable allocation, for our updated content page. Ditto, it is best to appear once, and for some of the main page template columns above the source code title, we can increase the amount of links.
(2), link article or page content relevance
It is estimated for many webmaster, many people ignore the site's internal chain optimization, thought as long as the link to the home page, column page or content pages can be, even more random disorderly chain, completely disregard and users and search engine spider feeling, How does it feel when a spider crawls from its page to a page that is completely irrelevant to the page it's on? We can feel from the real life of people out, so say this way to search engine spiders are extremely unfriendly, to the site rankings, not to mention, therefore, When we do the inner chain, we must pay attention to the relationship between the chain.
(3), do not link all links to the home page
For many beginners, making such a mistake is the largest group, in order to improve the homepage of the site more quickly weight and ranking, and in the update of the content of all the chain whether or not with the homepage of the key words, are blindly to link to the home page, blindly think that the weight of the homepage has a great improvement, however, When we no matter what kind of keywords, or even some of the words are not related to the home page, we can guess if you are spiders, you will feel how a feeling, it is natural deception behavior, a long time will not enhance the weight, but also may lead to the right to drop.
(4), control the number of the chain in each article
We update the content of the site, is often inserted in the content of our theme-related keywords, however, in a page, we do a few internal chain more suitable for the search engine more friendly?
5) _ Text ads. 4 weeks.
(2), outside the station:
Outside the chain to proceed, excluding the possibility of mass outside the chain, whether there is a large number of garbage outside the chain, the exclusion of links whether there is k, down the right to collect the site.
The specific performance in:
1 _ Chain loss: abnormal external chain loss
2) _ Garbage outside the chain
3) _ Link Trading
3, Other: Server problems, attacks, hanging horses, 360 interception, search engine algorithm changes and data problems
(3), reminding:
Website revision is a very important thing, need a certain amount of money, but also to bear certain risks, so we must do a good job in advance data preparation. So how do you prepare for the data? We can be changed in advance of the page to add thermal force, Baidu Click on the map to watch the page click, the users do not like the deletion of the page, for users like to strengthen and dig again.