The rise of European gaming power

Where is the future World Game Center?　　It may not be the United States or Japan, nor South Korea or China, but most likely Europe. In the past two years, because the United States game original research and development strength is too weak, with EA led by the United States game companies did not come up with a applauded and hit the new works.　　On the contrary, European countries, especially those represented in Britain, France, Russia and Germany, are making great strides in the field of original game research and development. In June 2008, according to a survey conducted by Nielsen (Nislsen Games), Europe officially overtook the United States and became the world's second-largest gaming market after Asia with 2007-year revenues of up to 7.3 billion euros.　　At the same time, we need to see that the result is only one step away from the 7.4 billion euro-year gap in Asia, while the United States has a full-year sales of just 6.9 billion euros. According to the data, sales in most countries and regions in Europe have risen by more than 25% per cent.　　According to the current European game market trends, Europe becomes the future World Game Center is around the corner! Players eyeball to Europe when the American Hollywood-style game-promotion system has grown weary of the world, people found that in the cultural heritage far beyond the United States, the technical capacity of the European continent also has a number of attractive games, these games less than the west of the wild gas, a little more than the renaissance of the remaining details.　　So, we found that in the American game homogenization serious today, the players ' eyeballs began to move to Europe.　　If you are a PS3 or XBOX360 enthusiast, or if you're keen on Wii, you'll find that most of the games that make you interesting are quietly labeled "Made in Europe" by searching through the three host platforms. In France, for example, the traditional power of the European game development market has developed a series of well-known masterpieces. Not only Ubi and other companies have developed "Lehman", "Prince of Persia", "Rainbow Sixth", "Mysterious Island", "Heroes Invincible" series of works, even the French digital entertainment banner company Prestige Di also with the successful acquisition of Blizzard, the world's most cattle company under the umbrella. After a December 2007 merger with Activicision, Blizzard in 2008 merged the company into the Prestige di's "Activicision Blizzard" company, thus pushing the EA World's first gaming company into position. As a result, World of Warcraft is no longer the image of America's tough guy, but is marked by the French romantic temperament.　　In the previous reports of the Prestige Di, WOW's global revenue has accounted for more than 40% of the company's revenue. Not only is the famous brand game in the global visibility and influence is gradually rising, the European many emerging gaming company's products are rapidly becoming the new favorite of global players. For example, the game snail signed earlier "dark and Light", is from the French npcube works. And inAt the recent two session of the London Games show, the speed of Russian new work is also very fast, has caused the market attention of the works, including the "Pacific War", "Hell Power", "sick" and a series of works.　　If you've ever noticed the E3 of the last few exhibitions that have not yet become an inner guild, then you will also find that since 2004, the Russian game has played a place in the global gaming market. Although it has not yet become a guest in every player's console or computer, European games have won the attention of players with its unique innovations and advanced technology.　　In particular, "Lehman", "Prince of Persia", "cell division" and other series of works, the new release of global attention has long been an ordinary thing. It can be said that the rise of numerous European Games has given players more attention to the variety of games appearing on the continent, because players believe that the games offered in Europe with rich cultural content will be more exciting. [Page] Europe's strength is not to be underestimated if a game can cause a lot of players in pursuit is simple things, then the entire European gaming circle to make people's attention this is very not easy.　　To attract so much attention, Europe is bound to have a large number of interesting game and game research and development team, the strength of European gaming circle is not to be overlooked. Can make the global market to be askance at, this is inseparable with European game development Company's strength. But the European market as a whole can not be generalized.　　As we mentioned earlier, major European game-development countries such as Britain, Germany, France and Russia are dividing the European plate into several potential development areas! French-French games have always played an important role in the world game market, before the Prestige Di, Ubi was the French gaming industry leader, with "Lehman" and "Prince of Persia" led by the representative of the company to become the world's third largest game maker. With the takeover of Blizzard and the recent combination of Blizzard and activicision, and the global clout of World of Warcraft, the growth and ubi of the Prestige Di Games group have led the French gaming industry to become more and more important in the world's gaming industry.　　And France's advantage in game development is also very obvious, this is mainly because the French game development started earlier, accumulated more experience and talent, in recent years in the rise of European Games in the wave of France has been the focus of European games production base. British Britain is the world's single country game market value ranked third in the country, after the United States and Japan. In the early 21st century, the UK's gaming market grew at a rate of twice-fold. The UK is now the country with the highest income for European game developers, with developers earning between € 40000 to 45000 euros and paying more than 30% of the rest of Europe, according to the March 2008 game Developer Magazine. In addition, Scotland, as a region of High-tech enterprises, also has a large number of game research and development groups and companies, plus the region hasThere are a lot of high-tech talent, making the game research and development quality and speed is quite admirable.　　The British game development team presented us with "God is Crazy", "Dungeon Keeper", "theme park", "Black and White", "Ghost Fable", "Tomb Raider", "champion football Manager" and other classic games. Germany is currently in the old game hegemony and the rise of the emerging power of the alternating phase, two forces together to promote the German gaming industry brilliant. For example, the world famous CDV company, has developed the classic "The Surprise", "The Code Armor", "the War front" and so on a series restores the historical authenticity the work. and sunflowers as the representative of the forces of the world-class masterpiece "Pola World" is famous. Deck 13, a new German developer in 2008, unveiled the High-profile cross-platform "female Reaper".　　At the same time, the German mobile game research and development capability is also bullish, the Disney Company in order to enhance the power of mobile gaming, but also the acquisition of Germany's Livingmobile company. Russia is an important emerging power region for the rise of European powers. At the end of 2007, a number of Russian video game manufacturers Nival, IT Territor, Timezero, Nikita and other companies announced the cooperation to create Astrum Online Entertainment (AOE) United Company, The company's sales in 2008 are expected to reach $100 million trillion, and the company will control 65% of the Russian gaming industry's market share. At the same time, Russia's future development focus will be shifted to online games. At present, Russia's famous game "Stalker: Chernobyl Shadow" has been welcomed by many players, in addition to the Chinese "King's Gift" also has many players in China.　　Why the world's Game center moved to Europe's huge American gaming industry for the first time facing a second opponent except Japan, which has too many advantages to fear, because of the existence of these advantages, the world Games, especially the center of PC Games began to transfer to Europe.　　So what makes the world's Game center start moving to Europe? American manufacturing is no longer popular, and players are turning to a more satisfying game. In contrast to the current wealth of European game research and Development, America's game research and development is now bogged down in a vicious circle of magic, science fiction, and real-world themes, but there are few historical themes that can resonate with players.　　And in the classic game brand continued to play a significant trend of decline, especially in the advent of the tide of online games, the market value of the United States game is far from the rapid growth of European games. Second, the important factor that we cannot overlook is the relatively low cost of European game development. Although much of Europe is part of the developed world, the cost of game development remains relatively low relative to Japan and the US. From the income of the higher paid UK game developers in Europe, we can see that most of the game developers in EuropeThe annual salary is almost the same as that of many Chinese developers, and the difference in price indices and consumption levels determines the relatively low cost of research and development in Europe. Another can not be ignored is the development of European game development team strength. The strength of the European game research and Development Company is recognized by global game practitioners. Especially in the Ubi, CDV and other game companies rise, the European game of the quality of research and development has been widely recognized by the market.　　The quality of the outstanding game developers is also the reason why global gaming companies are willing to set up research and development centers and major teams in Europe. Of course, the combination of culture and games is getting closer to the European game. European and American culture originated in Europe, the content of the European and American Games is mostly the orthodox European culture as the main line, and the current game in particular, the combination of online games and culture more and more closely, which makes the United States without too much cultural background of the lack of cultural support, the players will naturally choose games and culture combined very good European games. To know that the European countries are almost all rich cultural heritage, game selection and cultural expression are very outstanding. For example, EA's vampire game masterpiece, Kane's legacy, has a very different cultural difference from the vampire work of the European native gaming company. In contrast, the relatively short history of the United States is indeed not comparable to European civilization, while the European research and development team in the selection of game content and theme of the subject to dig more and richer content.　　In addition, the independent producer system that exists in the European game research and development team has encouraged the continuous emergence of outstanding works. In Europe, the game industry has risen significantly, allowing many national institutions to see the economic growth point, policy support has increased. European countries have greatly encouraged game development, especially original research and development. France, for example, has just introduced a tax cut in June 2008 to encourage original game development and offshore development companies to come to France for research and development. The tax cuts have been approved by the European Union and will reduce the cost of game development by up to 20%.　　According to analysis, this policy will become a French game against Japan and the United States game invasion, continue to enhance the competitiveness of original games powerful weapons.　　Conclusion: The rise of Europe is worth learning from the rise of European forces, Chinese gaming companies can learn from it? The first is to draw lessons from. The rapid rise of the European Research and Development Center, its experience is of great significance for the development of Chinese game. Emphasis on original research and development, and vigorously introduce foreign advanced engine technology, are Chinese game development can be effectively invested.　　In fact, there is also a serious phenomenon of the homogeneity of original works in China, which is in urgent need of new forces to join. The second is participation. According to the relevant market survey data, the European game market, which is a pioneer in Russia, is moving to the network, and the online game market is much higher than that of video game customer Terminal products. Now European gaming companies are investing heavily in the development of online games. At present, Chinese online games in the global market leading edge can completely drive China's original game into the European market, accelerate the international influence of Chinese games andGlobal market share.　　Prior to this, there are "soul online" and other games signed into the French market, the Chinese market still has a large number of outstanding works in the European market to make a difference. The third is better integration with culture.　　The rise of European games is largely due to the advent of online games, and culture inextricably linked to the games so that the rise of the European game to reach, this also has a heavy historical accumulation of the Chinese game Circle a revelation, playing a good cultural card, in the cultural details of the full effort, is not anxious to attract more and more mature players. The Chinese market and the European market are the two most booming markets. In the world game market layout, shuffle, the hope that Chinese gaming companies can actively participate in the international market changes, and the European gaming industry rival.