The rise of gourmet stations: the operating environment has become more mature, to explore the future profit model

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Early in the 10, those who devote themselves to the food station, can be said to be miserable ah, but still insist that this may be the will of entrepreneurs. Now, as with the domestic electrical business and life contact more and more, operating environment has become more mature, the realization of more difficult profit point, the spring food site has finally come, the following first and everyone under the profit of the food site.

Gourmet website starts to profit

Gourmet World, food Jay, new recipes and so on: these domestic earliest food websites, at present, stable small-scale profit, Bettay kitchen, good bean net, including cast 200 million bean fruit net, also has begun to profit, profit model is mostly rich media advertising, Ali mother divided into and offline brand sponsorship, millions traffic driven, The Light Advertising Alliance has brought in a very small income. Behind the emerging food site has a kitchen, incense ha, stir-fried nets are also in good operation.

There is an old saying that, every 10 programmers or entrepreneurs, there are 4 want to engage in the food industry entrepreneurship, this is not false, not much to say, the following we together to explore the future of food web site profit model.

One, may be mainly video and graphic content, profit still for the rich media advertising accounted for the main

For content-and social-food websites, the revenue from rich-media advertising is already huge and will not be divorced, as the mobile Internet is so developed today. Think of the original, food class station most of the program and the same as the portal, there is no difference, starting from 11, gradually by the specialized food site procedures occupy, the process is increasingly humane, there are specialized ingredients, graphic steps, the whole station more detailed recipe classification, with the site hardware and broadband cost reduction, The food station will take the video combination of graphics and text display, easier to brand, to increase the brand image and media advertising revenue.

Second, the charge of the menu professional E-book subscription service

With the improvement of copyright awareness in the country, compared to the content of the precious is expected, for a more professional kitchen training this piece, in fact, the bean fruit Net has begun this aspect of the non-injected, the doctor's diet and the content of the nutritional diet will be more refined food site, such as a cold to eat what, diabetes eat what, lose weight to eat, What pregnant women are, through the carefully categorized content of nutritionists, presumably for the threshold of fee membership, may be achievable. The future of domestic copyright awareness increased, whether it is a film station, or other content, the scale of the charging content will be universal, this is the basis of information standardization, but also the era of information flooding, for higher requirements of users, is a good choice for the world's most successful food website, 13 profit of 200 million dollars cookpad , for the regional food production fee training services, bring the income has accounted for a lot of a piece, so also get and users of personal exchanges, into the real people's lives, the brand's improvement has a great help.

Third, the food website set up food and kitchenware category mall trend

The best way to profit is to sell real goods already a lot of entrepreneurs start to try in their own content of the site, sales related items, in fact, for the food site so large flow of content drainage, guide sales, in the future, to the food content-oriented food materials and kitchenware electric business platform, In the electrical business Branch will certainly achieve a small success. In fact, the food station compared to other electric dealers die better do, such as the day Cat and a shop, etc., if they can combine their advantages, or combined to do, in their strong logistics system, can build a successful downwind. The electric quotient This piece of discussion is the most worth deep, here because the space is too long, the interesting friend can discuss in the A5 forum.

Four, the charge of kitchen utensils, seasoning trial service

Now a lot of food sites have been tried, including peas, gourmet world, under the kitchen and so on, have tried to get the income of their own platform brand, not only can promote the promotion of advertising, but also access to the user's favor, such products are generally related to kitchen appliances and food ingredients seasoning. For kitchen appliances and food ingredients seasoning enterprises, if you are in the network promotion and sales of a headache, it is better to find some gourmet brands to do promotion, compared to the scale of Baidu bidding, etc., bring the effect is very large, especially the rise of mobile internet, Baidu bid experience is really bad, the effect is not to say, in the mobile phone Baidu search, Your bid ads show the effect of the user clicks after the content display, I do not know is the PC or mobile end, for mobile internet traffic over the end of the PC now, the construction of mobile platform is very important.

After saying:

Need to explore a lot of things, due to the time problem does not and everyone said, some time rarely to A5 original contributions, want to reprint friends, please bring from, thank you. I am van Gogh's ear, these hours are on the line our team's gourmet website (stir-fry): http://www.chaocaiwang.com/, will launch the Android and Apple clients over time, I hope you support.