The rise of large data-assisted internet industry

Large data, Internet of things, information consumption ... These new vocabulary words are hot in the recent 2013 China Internet Conference and the 2013 (fourth session) China things Networking Conference recently held.

According to IDC, data produced by Machine-to-machine in 2005 accounted for 11% of the world's total data, which is expected to increase to 42% by 2020. This proportion shows that the rapid development of Internet of Things has also produced a large amount of data, how to properly handle and reasonably use these data is the key to the next development of the Internet of things. Chinese Academy of Engineering, Hequan, said.

Big data drives the development of IoT

"The Internet of things produces large data. Hequan said that, from the magnitude of the volume of data, has now entered the era of large data. Internet of things more data, "Internet of things a minute can produce a lot of things, Apple download more than 20,000, a minute will upload 100,000 new microblogging, the world on the Internet, virtual network generated a lot of data." ”

The large data generated by the Internet of things has different characteristics from the general large data. The data of the Internet of Things is heterogeneous, diverse, unstructured and noisy, and the larger difference is its high growth rate. The data of the Internet of things has obvious granularity, and its data usually has the information of time, position, environment and behavior. The Internet of IoT data can be said to be social data, but it is not the communication information of people, but the social cooperation information of things and things and people.

"The blending of the internet of things will make the data of the Internet of things more useful, combining the data of the Internet of things with the data obtained through social media, that is, the social networking of people and machines, will make decision-making more scientific." Hequan said that although the data processing of this feature is very complex, but they are critical to the system to make the right decision, so parsing unstructured information is an important part that can not be neglected. In addition, unstructured data can be structured to unify the data of different architectures across different systems, through the Unified IoT architecture design.

The sharing of data information among different departments contributes to the greater value of the Internet of things, so hequan that, while it seems unlikely that different industries such as electricity, transportation and industry can be integrated into one thing, it is feasible to share data from different industries.

Given the urgency and relative backwardness of large data in the field of IoT applications, Hequan said it was urgent to speed up the introduction of large data. For the relatively slow progress of large data commercialization, some experts believe that on the one hand, the development of the Internet of things requires the industry to speed up the study of large data application models and business models, on the other hand, the application of the Internet of things will help to clarify the business model of large data and provide an opportunity for

Taking the business model innovation as the main research direction, Wang Anyu, deputy Director of Management Science Department of Fudan University Management Institute, said: "The fast promotion of IoT practice has brought unprecedented development opportunities to network technology, logistics infrastructure, network finance and other related fields, and to seize these opportunities, The participants in the IoT need to re-examine their business models and adapt them to change. ”

The rise of IoT industry

As one of the core of the next generation information technology, IoT is paid more and more attention by all walks of life. Materials, information recognition, network is regarded as the three elements of the internet of things, the related industry has been hot, in recent years, rapid development in some local government policy support has appeared a lot of things networking industrial base, sensor industry base. However, in these years of great development of Internet of things, users and ordinary consumers seem to have failed to truly experience the internet of things and feel far away. As a result, all over the implementation of the application-oriented network of things big development.

Shanghai's development goal is to build into an international financial center and International Shipping Center, recently, free trade test area in Shanghai, the data resources are extremely rich and huge. How to promote the construction of the Internet of things, mining more data resources, how to solve the problem of the lack of open and sharing of data sources, how to design large data scientifically, solve the problem of top-level framework of Internet of things, and how to integrate these data more effectively are the problems that need to be solved.

July 12, the Shanghai Science and Technology Commission issued the "Shanghai to promote large data research and development three Year Plan of Action (2013-2015)." The areas and industries involved include: public Health, food safety, lifelong education, intelligent transportation, public safety, technology services, and financial securities, the Internet, digital living, public facilities, manufacturing and electricity. The release of this guidance document is undoubtedly to the relevant markets and industries injected a strong heart needle.

"To 2020, the realization of electronic information manufacturing output value of 4 trillion yuan, software and information services industry total revenue breakthrough 1.5 trillion yuan, e-commerce turnover exceeded 8 trillion yuan." "The Guangdong Provincial government recently issued the" Information development program in Guangdong Province (2013-2020) ", the force of the Internet, cloud computing, large data, new generation of communication networks and other emerging information technology and applications.

Guangdong Province proposed that it would integrate the existing funds channels, increase financial input, focus on supporting things networking, cloud computing, large data, the next generation of Internet, mobile Internet and other new information technology as well as information and industrialization of the integration of key common technology research and development and industrialization, promote the standard system, public service platform, Construction of major application demonstration projects.

It is reported that in 2012, Guangdong province of IoT industry output value of more than 100 billion yuan, more than 1000 enterprises, the processing of patents and the establishment of technical standards more than 1000, machine (machine-to-machine) application of the terminal number of more than 10 million units. By 2015, will be in the wireless radio Frequency identification (RFID), sensors, short-range wireless communications and networks, machine-to-machine and embedded systems, such as key equipment manufacturing areas to build a group of industrial clusters, the formation of an important industrial base in China, to cultivate a group of more influential in the domestic system integration enterprises, Support a group of innovative business model of the network Operation service Enterprises, gathered a group of independent intellectual property rights, occupation of high-end technology innovation-oriented enterprises.

Enterprises to focus on the way forward

There are huge business opportunities lurking behind the data. Since 1999, the concept of "Internet of Things" has been proposed, this "the connection of objects and objects" has been gradually applied to various fields. 2012 China's Internet of things industry market size reached 365 billion yuan, an increase of 38.6% than 2011.

Holding data in the hands of enterprises as if standing in the "gold", based on data trading can produce very good results, based on data mining will have a lot of business models born.

According to the same party Software Co., Ltd., Zhao Ying, the industry project technical director of the industrial projects, Tsinghua Tongfang large data has three major business, is to build a flexible regional information center, urban operation Management as the core of the intelligent city and the construction of excellent network environment. In positioning, the same side do is "poly", that is, in the relevant information or data collection, summary, processing on the basis of analysis, excavation and display, for leadership decision-making and public services to provide support.

Zhao Ying that the internet of things as a new industry is the technology progress and market continuity of it industries, intelligent City is a systematic project, involving the digitization of the city, networking, intelligence, but also the inevitable trend of urban informatization in the future. Therefore, including home appliances and other segments of the intelligent, it is necessary to build a data resource system in the city, so that this data can really in the management, decision-making, monitoring, evaluation process, in people's lives to produce its value. This is also the direction of the future development of large data.

"Through 3 years of efforts to play the advantages and capabilities of the past, the same side focused on the large data industry, the real goal is to find new, sustainable, large-scale industrial growth." If an industry is not sustainable development, there is no new way of innovation and large-scale growth, not enough to be based on society. Wang Fengjin, Director of software development at the same-party Internet applications industry, said that as one of the explorers who had entered the internet of Things earlier, the same-side IoT application industry headquarters was established in 2010. Relying on the advantages of science and technology and talent of Tsinghua University, in 2005, the same side took the lead in the development strategy of the DCM in China, and on this basis, successively developed the Ezone, EZM2M Foundation core platform and a series of industry application software and products with independent intellectual property rights. has been the attention of relevant departments of the State and vigorously support.

"To provide customers with the overall solution, committed to learning foreign advanced technology, our goal is to open up and apply China's independent intellectual property control business." At the same time, it is also a recent priority to build a network of Internet resources covering the whole country and to assist government departments in the implementation of the Networking and government networking management pilot projects. "IoT Solution provider" Great Wall Gold point positioning and Control (Beijing) Co., Ltd. President Triguesen said that the Great Wall in recent years in the technology development of the Internet of things, system integration, networking construction operations, equipment development and production has made a positive effort.

Industry insiders said that the large data age, for the mining of the value of the Internet data is full of opportunities for enterprises. But the development of the whole industry still needs the efforts of all parties. The government should co-ordinate the research and development of Internet technology, standard setting, industrial development, application promotion, safety and security, strengthen the collaborative sharing among departments, industries and plates, and promote the coordinated development of technology, application and Industry "Trinity".