The rise of pharmaceutical electric dealers need to standardize development

The rapid development of e-commerce has changed the way of people's shopping, has impacted the traditional business model and brought the prosperity of the logistics industry.

Under the background of the development of electric business, pharmaceutical products, due to their particularity, start late and develop slowly, but it is pregnant with huge development space and potential, and its normative and healthy development, it needs the supervision departments and enterprises to jointly maintain and build.

The qualification of pharmaceutical electrical Business enterprise is the standard of consumers ' judgment

According to the Chinese Medicine (600056, share bar) business association released data show that 2010, China's drug retail market size of 173.9 billion yuan, and network sales only just over billion, accounting for less than 0.1%.

By contrast, in 2010 the U.S. drug network retail scale of 170 billion U.S. dollars, in the overall drug retail size accounted for nearly 30%, China's pharmaceutical manufacturers have a broad market space.

Although the electric dealer may bring the convenience and the benefit to the consumer, but to have the special medicine, the pharmaceutical electrical Business Enterprise's qualification is the consumer most concerned question.

Mr. Wang, a journalist, is a net-buyer. Talking about the experience of drug online shopping, Wang frankly began to buy a long time ago, but is generally a daily necessities series, never bought drugs online, until the beginning of the purchase of Tang Ren Tong (600085, shares bar) of the benefit of kidney strengthening pill and longevity pill. Talking about the Internet to buy this medicine, in fact, there is a source.

Check the quality of the FDA first and then confirm to the enterprise

Mr. Wang, 37 years old, is under a lot of pressure and feels that his body is always in a state of exhaustion and that he has no time to relax. Although work overtime to very late every day, can lie down still can't sleep, often feel flustered shortness of breath, daytime drink tea refreshing.

Then someone sent Mr. Wang to benefit the kidney and strengthen the pill and the longevity pill, eat two months, Mr. Wang feels good, want to buy some more to send friends.

"But the work is too busy, it is not enough time to go to the pharmacy, so decided to take the way of online shopping." In order to prevent deceived, I first login to the National Drug Administration website, inquiries Beijing has an online drug sales qualified pharmacy. In case of prevention, I also made a phone call to the Tong Ren Tong, confirmed that the benefits of kidney and the longevity pill in which the online pharmacy sales, and finally bought online, and later I found that the site with a lot of e-commerce sites, the purchase of drugs after the customers can also buy drugs. Said Mr. Wang.

Mr. Wang is no doubt rational, his judgment is based on: first in the National Drug Administration website to inquire about the quality of pharmaceutical companies, and then to the product production enterprises to confirm, and finally refer to the pharmaceutical enterprises in the customer evaluation of products.

Medical electric dealers need to standardize healthy development

China's relevant laws and regulations, the sale of drugs through the Internet, must be approved by the Food and Drug Administration departments, access to the Internet Drug Information Service certificate and the Internet Drug Trading service organization qualification certificate, "two certificates." As of April 27, the National Food and Drug Administration on the internet can be queried on the Internet Drug Trading Services Unit a total of 113.

The introduction of a number of regulatory policies has raised the threshold of access for drug dealers. This kind of supervision, on the surface let the medical and electronic business look slow, but in the long run, this is responsible for the consumer behavior, but also can promote the medical and electronic business to more standardized, healthy direction, standardize the pharmaceutical electricity market.

Of course, in addition to the supervision of the relevant departments, the self-discipline of enterprises and the attitude towards consumers is also one of the essential conditions to promote the development of health norms in the pharmaceutical and electrical industry. Wen/journalist Yiao Yao