The rise of the business requires professional network marketing

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In the era of e-business, the Internet has become less fashionable. Inadvertently saw the domestic enterprise of the list of enterprises, so think of such a question, the rise of the business enterprise will also need professional marketing strategy?

Let's take a look at the nature of the business enterprise. In the literal sense, the business to customer is shorthand, refers to the business organization to consumers of an e-commerce model. In layman's parlance, the essence of a business-to-business platform is an enterprise's sales platform in the Internet. As you can see from the nature of the Business-to-consumer, the business is also a sales platform.

As we all know, in the traditional retail industry, enterprises in order to improve product sales, enterprises have invested heavily in marketing. In the same way, as the Internet sales platform, the business needs marketing. And the rise of business enterprise, more need professional network marketing. Therefore, in the development of E-commerce marketing enterprises, it is necessary to introduce specialized network marketing organizations. First, professional network marketing, not only the launch of network advertising, but all aspects of the company's products to meet the target crowd marketing positioning, then precision Marketing has become the best choice for the business E-commerce site. Second, professional network marketing can quickly help E-commerce sites gather a lot of popularity. Through advertising, and other sites to exchange links and other means, you can make the traffic E-commerce Web site more. Third, network marketing can improve the visibility of the business enterprise and promote the sustainable development of enterprises.

From the above, we can see that the business enterprise is the promotion of corporate sales platform, professional network marketing planning, but to better sell products in addition to network marketing, but also pay attention to the function of the platform and user-friendly services, that is, in the premise of maintaining Web site traffic, how to improve product sales, This will be from the site itself to consider, from the shopping process, website design details such as the full effort.

On Sina Blog to see the Dragon Extension Interactive CEO Suyi about E-commerce Marketing a blog post. In this paper, Suyi to the business platform as an example of e-commerce marketing can not be ignored the main line and details. In this, the author according to own understanding, elaborated the network marketing idea of the electronic platform of the Business-to-consumer.

Main Line: The main line of E-commerce Enterprise Marketing, which is represented by the consumer, is customer demand, which is the essence of business marketing and the key to the success of marketing. Every step of marketing is inseparable from the customer demand this line. Insight into the needs of customers, can be around the needs of the development of marketing strategies. We are north of the mobile phone network This enterprise, for example, look at the customer's consumption process. Actually, it's the same as real shopping. Consumers are going through a process of shopping on the consumer platform. Find goods → find goods → select products → find shops → order goods.

1, looking for marketing breakthrough point: In the information explosion-type growth of the Internet, to find a commodity is not easy, let alone to find a platform for the sale of goods. Therefore, the details of business network marketing, is how to grasp the consumer psychology. If users want to buy a mobile phone through the consumer platform, usually go to a number of professional mobile sites and forums to check the information on the phone, and these professional mobile sites and forums, has become a consumer network marketing entry point.

2, guide consumption: Through the professional mobile phone sites and forums implanted directional ads, you can let users find the Beidou mobile phone network of this platform, guide the consumption process is completed.

The above two processes, through the need for such as the Dragon extension interaction such professional E-commerce Marketing organization to complete. These two processes are also the key to the rise of E-commerce enterprises.

3, complete consumption: after finding a consumer platform, consumers will find their own purchases of goods. After a few comparisons, consumers finally finished spending. In this process, the user's comparison is mainly to the Customer platform service, brand, credibility and many other projects to evaluate. To this end, the network marketing of the business platform, must build a trustworthy brand, as well as high credibility.

It is not difficult to see that the consumption process of every small link, are tightly around the customer's main line of this demand. The performance of the platform will continue to climb only if every detail of the network marketing of the platform is done. To be blunt, the marketing of a consumer platform, like the marketing of a traditional retail platform, needs to be marketed to customers. The difference is that the consumer platform requires professional network marketing, while the traditional retail platform requires professional media marketing.

Conclusion: In essence, the Business-to-consumer platform is only an electronic sales platform. The rise of traditional retail platforms has benefited from professional marketing, and the rise of the E-commerce platform, the consumer, also requires professional network marketing.

Source: Huaxia Sports Network