The rise of the mobile electric quotient of adult products: niche market corner overtaking

"Billion power network" to do a product, in the field of subdivision of the first card, high building cities, it is possible to avoid being competitors beyond. In the mobile application market, the "price-performance" of adult supplies is not enough to be a leader in the industry, but it is trying to grow rapidly through market segments and become a pioneer in the mobile field of adult products.

Business model: From Guide to self-management

Obviously, in the mobile electricity market, the price-performance ratio is groping, one side is laying many moat.

The first is the user base. After a short 9-month operation, the cost-effective app user has climbed up to hundreds of thousands of and climbed to the top of the app list in the eighth place. According to the cost-performance Team description, especially in the three or four-line city is quite a market.

Obviously, the user base is vital to any app, not to mention the industry that attaches importance to traffic and conversion rates. After all, in the mobile phone, users usually do not install a number of similar apps. Who can seize the opportunity, often can monopolize the user entrance.

Secondly, according to the cost-performance, it has begun to change the mode of operation, to gradually weaken the shopping guide function, from the shopping guide to the product self. In order to earn commission as the main mode of shopping guide, in the past stage to more degree of sex to play the mobile side Taobao guest role: a strong attachment to Taobao, and secondly can not set enough threshold for cost-effective, and bring more generous business returns.

In addition, app from product development to product coverage needs a cycle, time difference this is enough to enable cost-effective to run farther. Fortunately, because in the field of adult products, competitors more than a grassroots entrepreneur, is a big guy do not touch, small team disdain market, suitable for survival in the cracks.

What PC-side adult supplies did not do?

Different from the drunken wind (Taobao's first adult goods store), the Spring Hall (old adult products, the main shopping mall), the PC end of a strong expansion, cost-effective from the early start of the mobile phone as a direct choice of sales channels.

Cost-performance to the billion power network pointed out that the traditional adult supplies electric dealers are facing the biggest bottleneck from two aspects:

First, although the start is simple, but late growth sluggish. Due to the limited advertising, natural flow is difficult to move forward, most of the original development of the adult supplies electric dealers are currently in this node is difficult to break through.

The second dilemma is the absence of industry standards and high policy risk. platform in dealing with similar problems always in the buck, rather than out of the proof that the product is difficult to standardize, it is difficult to ensure that the market norms. Taobao clean up the market in 08, a lot of business collapse. ”

In contrast, the mobile end, although faced with strict supervision, but not attached to the platform, you can reduce the risk of shuffling. and the portability and privacy of mobile phones can be fully catered to the needs of users.

Three Tests to be solved

Though everything seems to be ready, it does not mean that mobile adult-goods dealers have no sense of crisis.

The first is the supply problem. After the transformation of self, cost-effective must have a reliable and stable supply chain, in order to ensure user demand. In product selection and market positioning, will also be different with the supplier of business travel alienation.

Second, in marketing, regulation is still the biggest drag for adult supplies. Complex audit links and processes, so that the efficiency of product promotion decline, often affect the application of continued expansion. But the socialization marketing is small, the effect also belongs to the band sex, cannot bring the real activation and the flow. Cost-performance hope to find like powerful shopkeeper Ma Jiajia "fresh and refined and can destroy three views" of the copy Montana, in the social media "sold the Meng, played a two, playing a small fresh, swallow a heavy taste, can be straight bending and flexible", thereby establishing a brand image.

In addition, the security of mobile payment is always a problem for mobile operators to solve. If not easy to pay, will be the enterprise cash flow stability and rapid turnover ability to put the test. According to the Billion power network observation, cost-effective app has been and cooperation with Fung Express, supporting the delivery of nearly a number of cities to pay, in order to achieve online trading closed-loop, high logistics costs will also make the start-up of small electric business enterprises heavier burden.