The rise of the public: one of the three major platforms in the world Indiegogo

At the beginning of the year, one of the world's largest platform for Indiegogo in the B round of 40 million dollars-a major task of the Fund: to accelerate international expansion.

July 4, Indiegogo online The first IOS app, but only for Canadian users-the latter form the platform's second largest market, and the project here is very diverse and the best place to experiment.

Today, this free application is finally geared towards global users. It is worth mentioning that the company's positioning is not just the WEB experience to the mobile end of the migration, but the full implementation of the "mobile first" principle, mobile phones, tablets and other mobile devices to create a more customized, more quality experience.

For example:

Funders: In addition to the traditional product categories (such as: design, music, movies, concerts) to explore the project, the system will be based on your preferences and the use of custom to make personalized recommendations

Financing managers: They are given the power to almost fully control fund-raising activities: in-time viewing of contributions, monitoring of reviews, release of updates and photographs, thanks to donors, promotion of the project through SNS

Overall, Indiegogo a new image through mobile apps: It's not the brand that everyone knows about on the Web, but the personalized and mobile user experience.

IOS users click here to download, and Android users need to stay quiet for some time.