The "River-Lake style" pioneering work in the internet "Jungle Ecology"

Business is life, life is business, @ True VC and you discover the beauty of business in life! The author @ Rongjin recently has been thinking "http://www.aliyun.com/zixun/aggregation/6934.html" > Internet startup is Dead "This topic, although I also have some understanding, see @ True VC before the article" Internet entrepreneurship is dead because entrepreneurs disregard basic business laws "(Click here to view the original), but always feel big and empty." These two days have been fortunate to have read the famous serial entrepreneur and angel investor @ Wang Dingpei's "river-style entrepreneurial

"A good article, very useful, special collection and sharing."

Since the 2008 financial crisis, 3 years, China's Internet entrepreneurial environment has undergone great changes, or even a fundamental change, to understand these changes and its causes, may be helpful to us how to start a business.

1. Internet giants have occupied the key node of the Internet, in a "lack of effective management" of the huge market, the network giant is a bit like "dinosaur", and the internet is a typical "jungle ecology." Even more frightening, the internet giants are in a "security deficit"

, the peaceful peace of the past has been broken, the internet is in the "Warring States Period", the Giants are in the extreme "bloodthirsty excitement."

2. Monopolistic resources (infrastructure and policy) have become more and more important to the great value potential of the Internet, with the help of various names and various interest agent mechanisms to try to reap the benefits that they may not be able to accomplish, but

"Bad stuff" is very strong.

3. " Atypical enforcement "power flood

, due to the lack of perfect market management means, dark forces rampant, "atypical law enforcement" power to Rise, "antivirus", "Security", "assistant", "navigation" and other forces flooded the market. These forces wander between "positive and evil", while "chivalrous" and, for a moment, "villains".

Here, there is a series of typical "Western American films" in front of me: Opportunity, adventure, Force, conspiracy, power, chaos ...

In the face of such a market, the "typical entrepreneurial model" of the past 10 years may need to be adjusted: A successful "foreign model"; an excellent product "ability to reproduce"; In the case of a capital-backed race enclosure, the field is first or second; Ipo! happy!

"Typical entrepreneurial model" facing the problem is: a group of "replicator"; the "bubble" enclosure under the support of capital greatly prolongs the time of project success, the "Chinmaso" competition of monopoly resources increases the risk of "sudden death" of the project, and the network giant's "predator" mentality, timing, increases the despair of the entrepreneur. The Atypical law enforcement force "eats the card to take", even "cuckoo", greatly increases the project operation cost, the entrepreneur under the huge comprehensive pressure ego collapses ...

China's internet is more and more like a "rivers and lakes", "river-style" entrepreneurial is likely to be the inevitable choice.

1 Menke Type

At the beginning of the venture, that is, to take refuge in a network giant, can use its resources, avoid being suppressed, can be a future export, may also reduce the "atypical enforcement" harassment. Most of these network giants now have an investment arm, which is more realistic than VC in gaining access to their investment sector.

2. Lone-style

Individual entrepreneurs have a unique ability (some first-class technology, or the ability to mobilize all aspects of resources), neither begging, nor fear of harassment, with super strength, in the "jungle" forcibly occupy a piece.

3. Red-Black

The combination of monopoly resources and the power to become familiar with the workings of the Internet (this combination is quite difficult, of course), both strong product capabilities and the use of scarce resources to gain early growth momentum.

4.

Willing to loneliness, find some of the internet and bitter and tired, slow growth of the industry, although not fast growth, but can survive, it is best not to do any financing, accumulation of strength, waiting for the opportunity.

5. Hatchet

Regardless of the outcome, become some powerful resources of the hatchet, the fight against some network opponents, in the fight to accumulate energy, observe the timing, most likely in the future some time, seize the opportunity.

6. Incubator

In principle, should be a better choice, but the existing incubator is too "typical", if you can take into account the Chinese Internet "atypical characteristics", there is a great opportunity.

The requirements for entrepreneurship are more and more comprehensive: product capability, ability to integrate resources, management ability, ability to withstand various pressures ...

Investors have always said: "People, people, or people!" but how many of these people? Investors need at least a stronger knowledge of human ability and the patience to wait.

Wang Dingpei words to end, dragon really conclusion to this also basically come out. Internet entrepreneurship, you need to choose from the above a way of living, as Wang said, this is a must choice. At a time when the Giants dominate, they need to have more "cards" to play, whether it's a good card or a

.

, and will you squeeze in and become the "card" in their hands? This is a sad but realistic conclusion! This is the real internet business!

have different conclusions? Welcome Message Discussion!

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