The road of electric Dealer's flow: A game and a dream

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Taobao launched a page to travel through the platform, the east of Beijing is about to launch a web game in front of the national day after the introduction of a transport platform, when also began to dabble in the web game transport, on the eve of the national Day on the front page of the focus of the game ads, the electricity business is a

Helpless in the winter

Electric business continued in the cold winter, China's E-commerce Research Center recently released data shows that from the second quarter of this year, the domestic E-commerce Enterprise's capital chain began to tighten. The main reason is the weakness of venture capital and its weak earning ability. Corresponding to this, some of the electric business enterprises encountered financial difficulties, forced layoffs or restructuring.

On the other hand, the online media costs are too fierce, advertising costs more and more high, and the electric business enterprises to do large-scale to investors to see, have burned money, hit advertising, excessive burning of money, resulting in large areas of loss. Many reasons, forcing the electrical business to look for other profit points, as long as they can bring benefits to the electricity business, will try to do. For example, overseas trade, integration of mergers and acquisitions, diversified development, and the introduction of game channels is also a new option.

Traffic needs to be changed now

There are reasonable reasons why the chamber of Commerce chooses a game channel that does not match its own website as a new profit point.

According to the web game website database shows that the current market on the web game up to thousands, and the single game revenue of the highest web game monthly revenue over billion, while the number of online up to 800,000. Visible game market prospects are still huge, able to pay high advertising costs, and the power companies to use the existing quality of traffic for gaming company services to achieve transformation, the profit may not be, to ease the situation of financial difficulties.

Of course, the introduction of video game channels may have some user experience impact, such as Dangdang, the book to buy a group of users, suddenly appear entertainment nature of the game, will have an abrupt feeling. But the user still has coincident, the electric Business company in order to solve the existing predicament, also no matter so many, as long as can earn the money, temporarily will not consider those who do not like the game user's feeling. This is why Ma Yun from the "dead do not play" to the current to renege on the game channel, the main reason is that the game can bring profits to the electricity business.

In any case, the company's determination to push the game, see the game Industry Development cases, page tour in the creation of income at the same time increase user stickiness and brand awareness, such as can be not the electric business enterprise users to pull to the electricity business site, but there are cost pressures. Relying on its own platform to do intermodal transport, the Electric Company is clearly also a deliberate and intend to use their advantage to benefit from it, but this advantage is not as good as the company expected, but really do not dare to hold too much expectation.