The road of Enterprise Network Marketing: The strategy of running the electronic Commerce website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

See where customers, wheat bags, Amoy, such as the success of E-commerce Web site cases, most enterprises are now testing the water business E-commerce operation, all hope that through the network to open up new product sales channels. Enterprises to carry out business e-commerce, on the one hand, to promote the enterprise's information construction, open the Enterprise Network Marketing Road, improve the enterprise's sales performance and competitiveness of enterprises, so that the enterprise development more and more good; on the one hand, increase the demand for website construction, increase the website operation, network promotion of employment Promoted the further development of the network industry. Following the current situation of the development of business E-commerce, to talk about the implementation of business E-commerce strategy:

I. In the implementation of E-commerce website operators, can be for the company to sell products to the industry to conduct research, according to the network market demand, analysis of competitors, positioning target consumers, the corresponding plan for the entire operation of the detailed planning, such as the choice of domain name will be a lot to think about, The domain name as far as possible contains product names, simple, easy to remember, looks authoritative, carefully selected domain name for the future development of a very important role.

Second, the construction of E-commerce Web site as far as possible to choose the mature model, the procedure can choose Shopex, Ecshop, these online shop procedures mature and stable, the payment interface is convenient, the payment of the choice of Alipay better; The website interface is best atmosphere, concise, convenient for buyers to browse and purchase, you can refer Wheat bag, Amoy and other successful cases, to combine product characteristics and the public's vision design, not by the leader in accordance with their preferences to decide; Operation promotion can be carried out outsourcing or recruitment of specialized personnel, talent is fundamental, do not hesitate to invest, if not experienced staff to explore learning, a waste of time, Second, the website operation will not have very good results.

Third, the site content construction overall to meet the requirements of SEO, some mature shop procedures in this respect do a good job, but some need to further optimize the operator, such as Product Details page: The product title of the writing, as far as possible to include the product name, model keywords; the introduction of the product should be in detail to the point, do not deliberately exaggerated, Relevant focus and details to be bold or discolored, while the entire font color to pay attention to the comfort of browsing; the picture of the product to be processed by PS, the picture file can not be too large, otherwise affect the browsing speed, and the picture to be clear, part of the picture details can be enlarged special display. General Online Shop program with the Mall News module, here can be put on the product industry news, especially can lil some of the main products more detailed introduction, the focus of these products recommended.

Four, the site to promote the early need to develop a customer base for the integration program, analysis of target consumers, especially from the people with the experience of the network more easily to find the potential customers, such a precise network marketing program needs early investigation and research as the basis, by experienced professionals to develop. Network promotion can be implemented SEO promotion, blog promotion, forum promotion, mail promotion, QQ and QQ group promotion, SNS promotion, question and answer platform promotion, soft text promotion and other economic programs, can also implement the website Advertising Alliance, search engine bidding rankings, network advertising and other pay promotion model. The network promotion is the website operation long-term and needs to persist the work, may in above promotion method to find the suitable promotion method to carry on the key promotion, some promotion effect bad method may give up, at the same time must refer to the competitor and other successful person's promotion method to carry on the study and the innovation.

Above from the website planning, website construction, website content, website promotion Four aspects to the business of the business E-commerce website to make a brief analysis, to prepare or just start to run business E-commerce site Friends Some suggestions, of course, there are some details not mentioned, Also welcome you to business E-commerce operators interested in a number of friends to explore!

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