The road of integrated marketing for foreign trade enterprises

I put forward the integration of foreign trade marketing and guide The birth of this industry, in fact, from the beginning of 06, in the concept of foreign trade is very early to integrate the concept of marketing, to guide our enterprises to do external promotion and advertising, I put forward the integration of foreign trade marketing from 2004 to 2005, At that time I was studying about companies like Alibaba, they do a small and medium-sized enterprises, from more than 200 people to 5,000 people in the process, to apply to what effective marketing tools? I believe that the integration of foreign trade network marketing is a system, not simply to promote the means, which contains? Inside includes the enterprise Aspect Network marketing, if divides the words, the line marketing and the offline marketing two parts.

On the line of foreign trade integration marketing, at the beginning of 06, when I put forward the integration of foreign trade marketing, integrated marketing is subdivided into:

Search Engine Marketing (this is a subject of marketing, a main part of the path)

Blog Marketing

Mail Marketing

Business-to-business Marketing

Yellow

Other marketing tools.

What is a core around? The core is to bring users and visitors to the enterprise's own site. On this basis, the combination of offline marketing, including through the traditional advertising, traditional exhibitions These ways, online marketing and offline marketing, just call it the integration of foreign trade marketing, this is today on the Foreign Trade website of the integrated marketing of the main body.

What is the status quo in China now? I think most enterprises in the 01-05 years ago, is not the concept of network marketing, there is no concept of marketing, the vast majority of enterprises stay in the direct face of customers, directly facing the buyer of this single approach, but with the interactive information and more and more enterprises in the competition intensified, Enterprises only realize that they should do brand marketing construction, in the Internet this piece. From the previous no channel can choose to do marketing, to now foreign trade enterprises can multi-channel integrated marketing, how to effectively integrate these channels in these resources, the marketing of the visitors to the company's own web site, so as to drive the transformation of some business opportunities under the line, to obtain a clear demand for buyers business opportunities appear particularly important, Integrated marketing must face the reality that enterprises from the integration of foreign trade in the concept of marketing may not, not to talk about the construction and promotion of this system, we can also see in 05 years, the enterprise gradually has the awareness of network marketing, but although the awareness of network marketing, they remain in how to open shop in the online shop, Buy an advertising booth stage, after 08 years, the real conscious enterprise, has its own brand of enterprises, gradually realized to establish their own website, but how to promote their own website, lack of effective means.

We can see that the search engine is also one of the most important marketing means, but as slowly growing up like meager, like community marketing is also a very key, for some enterprises, such as the promotion of daily consumption products, is the face of retail users, try E-commerce, is very important, So on the integration of foreign trade marketing, enterprises from the cognitive to learn to establish a marketing channel and channels, learn to set up a good brand of their own stores, and then to operate him. Foreign Trade integration Marketing, there is a very long way to go.