The road of Medical Network Marketing: The crisis of price and the danger of searching

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2010 years or so, the entire health care industry will be the internet marketing push to the extreme, Baidu three-fourths of the price comes from health care, the Internet 80% of the station group and garbage station from the health care. So-called extremes, today, crazy after the fall trough, the medical profession Network Marketing Dangerous!

The danger of the price

Bidding, once became the core of medical network marketing. In the past, Baidu has no restrictions on price, any exaggerated, vulgar, no moral key words can bid, money on the line. Therefore, the related medical key words are full screen, some popular medical words click Price unexpectedly reach hundreds of high, stunned small partner. Although competitors bidding cheat each other to increase the cost, but, as long as the marketing road smooth, spent money is transformed to the user!

And now, Baidu's medical bidding in a piece of discontent and CCTV burst the pressure, gradually converge, although Baidu Heart is unwilling, but the medical auction this model will eventually quit the stage of history! And instead of what? A few years ago, Baidu launched Phoenix Nest, the effect is poor. Now, Baidu vigorously introduced Baidu Health, the user experience has indeed improved, but in turn, the threshold will be higher, the effect is not as good as bidding! and search engines for their own gain, in the flow of less export, can only be to raise prices. In other words, the medical industry in the search for pay promotion, it is certainly more and more expensive, and the effect on the contrary!

No Baidu bid for medical network marketing, such as broken wrist!

The danger of searching

Ranking, has been the focus of medical network marketing work. In the past, search engines were growing up, relatively retarded, SEO work to carry out relatively easy, the layout of the key words under the chain will have rankings, there is a ranking of traffic, want to have more traffic on the addition or multiplication, do more sites, do more keywords, will come more traffic. As a result, the station group began in the medical industry in the spread of marketing! Although the site and the human cost of a sharp increase, but, as long as the search road unblocked, spent money are converted to the user!

But now, the search engine is more and more mature, the rule is perfected gradually, add the search engine to the medical profession special care, in the past two years, the medical profession in the search engine, can be aihongbianye! In addition, the whole medical industry in the previous marketing process was cultivated in the heart of quick success, leading to the majority of people can not accept this reality, Can not start again, most refused to go to the Jiangdong, to see the user was cheated before! Still alive in the search engine of the medical site, but also most of the jittery, do not know which day will be finished!

No search engine rankings of medical network marketing, such as the drastic!

The medical profession is in other marketing channel Limited (for example television media and so on the medical profession advertisement has the stricter request or the restriction), after the transfer network, the network marketing may say that many hospitals and the medical organization placed high hopes, but now all four ambush, the difficulty and the dangerous heavy! Of course, there is danger also organic, after the trough is calm , new opportunities will be conceived in peace. Article source Charge Treasure http://www.n6188.com/y, reprint please specify!