The road of SEO, the third generation thinking of website design (1)

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1. Consider yourself a searcher

The first generation of web design thinking is the earliest appearance of the internet, many sites are art designers handwriting. They will be previously displayed in Pictorial, magazine, advertising content, with their innate advantages to move online to build a website. The design of these websites with "beauty" as the guiding ideology, but more of the designers think of the "beauty" as the standard, ignoring the user experience. The composition of the website structure should be based on the user as the object of consideration, not the designer's preference. Therefore, the website that organizes according to the designer's esthetic sense often cannot be accepted by the user. As Zhou, Wang Yinggang in "Excellent web design quick check and appreciation" (published by the electronics Industry Press October 2005), "Many designers focus on layout, text, color and other basic design elements, and never consider their own design of the Web page can bring users the most comfortable use experience."

The second generation of web design thinking is to correct the neglect of user experience design practices, the new design approach to allow users to accept the navigation mode, the most convenient for them to cruise inside the site, the shortest time to contact the most important information. This fully consider man-machine conversation design ideas. This kind of thinking comes out of the website after the user arrives, can let them easily navigate the direction of the browsing, obtains the information which needs, even buys the product.

Third-generation web site design thinking know the important intermediary role of search engine, designers can by imagining themselves as a searcher, how to search engines to find information related to your site. This idea of the method and practice, you can start from the site involved in the key words, according to the popularity of keywords to organize relevant content page order. The most important keywords, generally placed on the homepage. This reverse consider the importance of the Web site to the design structure of the reference method, is the transposition of thinking. This and traditional methods of designing web site structure, for example, company profile, product introduction, customer service and other arrangements are different. The site structure of the transposition thinking can be closer to the searcher, which is the potential consumer. In addition, according to this inverse of the page to the primary and secondary arrangements, the importance of different Web pages to obtain the corresponding value of the site, the third generation of network thinking, is to use the role of SE to promote the site, to experience the promotion.

2 Select a good domain name

Although we all doubt that the keyword in a domain name is really helpful, but there is some help to do so, the simplest, such as you want to do a website about SEO, so as far as possible will be SEO embedded in the domain name, such as SEO the largest forum "seowhy." Some professionals have analyzed it and found that Google is more attentive to domain names that have keywords. Such a domain name that contains keywords can make it easier for visitors to remember and have a great effect on the popularity of the website.

3 Site links More important

Refers to links, many people are directly thinking of and external site links, do seo people are very active from other sites to add links to their own site, this is the import link, according to Google's statement is a link is a vote. Yes, the import link will increase the weight of the site, but do a good job in the site's internal links are also received by SE attention. Compared to import links, a site has a clear navigation bar will be how important, in the SE eye, the site links most of the pages are generally the most important, so in turn, you can split the navigation page, content page and so on. The reasonable construction of the site links is one of the important technologies of SEO, this optimization includes the establishment of a complete site navigation, each page is linked to each other, I last saw an article in the seowhy, said the site inside the chain is a top of the look, there are two tops are referred to is the first page, The most important part of the site is the most basic content page, and the link between the two points and the most abundant parts are navigation bar and label, here is to indicate how a website has a label will have a great role, so that is to fully construct a strong two-sided network, so the construction of the site within the chain can not be separated from good planning and the role of the label, using the label , build the inner chain.

4 Discard the use of the framework

Using the framework is not a good decision, now there are a lot of people say, do not use the framework, the framework is not good, then I would like to ask a sentence, using the framework for what is not good, why? In explaining this bad time, please explain what the framework is bad, and then the next public know the conclusion. SE is "crawling" to see the site, and the use of the framework, multiple pages together, like a train on the rails on the same track, in the intersection can only follow a track, access to a Web page, other pages are ignored. So SEO emphasis on getting rid of the composition of the site, here is a description of the framework of what good, what bad places.

5 Use Css,javascript and external

CSS is also called a Web page style sheet, in SEO, you can use CSS to put ugly, lengthy javascript and so on outside the Web page and to import the use of links, but also the beginning of some of the pages of the unimportant coding to the end of the page, so that SE quickly read the center content, so not only can lose weight , but also can make SEO to the important title of the same time but not affect the beautiful, the Web page appears faster, said the CSS, I mention WordPress, this blog program in this respect to do a good job, the CSS part of all wrapped up, and then call the words together, Remember I used to be a number of CSS files, in Google Administrator tools, every time to see the prompts I said DNS response to how much more, that as long as the CSS integration to a piece can be reduced, CSS files to do together, and then call together, the Web page weight loss, improve loading speed is very important. Condensate Fly 10101209 (here) Website: http://www.jsgdyb1.com (please keep), personal qq,1245565496, want to know more friends