The road of SME electric business under Platform war

The road of SME electric business under Platform war

Cheung

This year, the business market has fluctuated and diversified. On the whole, China's business-to-consumer is entering a mature period, and competition will be further intensified.

September 19, Taobao Mall launched a high-profile open business platform strategy, and with 38 vertical enterprises signed strategic cooperation. One day later, Tencent Electric Shang Taiwan QQ NET purchase was exposed, 6 companies will be in the early QQ network shopping.

Strategic similarity, time synchronization, Taobao Mall and QQ online to sing a tune, is just a coincidence? Not too!

Data show that China's E-commerce transactions in 2010 exceeded the total of 4.5 trillion yuan, of which the total number of businesses nearly 500 billion yuan. Online shopping companies are bullish, the Giants do not leave the force to seize the commanding heights of the market, which is Taobao Mall and QQ Online shopping coincide with the big background of the competition.

Now, Taobao has set up a "dual platform", a young user-oriented Taobao, one is by the brand and large merchants settled Taobao mall. As early as the end of last year, Taobao Mall will officially enable the independent domain name, 3 months to invest 200 million yuan, vigorously promote the market. Recently, Taobao Mall to introduce 38 large electric dealers, called the business of another great feat of the market.

Taobao Mall in the continuous sprint at the same time, Tencent QQ Online shopping also in the dark, nearly two years in the investment has reached 9 billion yuan. Tencent has the largest number and most active Internet users, after entering the consumer, without market preheating, can produce a snowball effect. From the development trend of domestic business-to-consumer, Tencent is undoubtedly the most formidable competitor facing Taobao.

Taobao and Tencent in the field of E-commerce, to bring the enterprise into the platform-level competition in a new stage. The two major internet giants of the implementation of the strategy, the direct threat to Jingdong Mall, when, the Amazon's three major integrated-type Business-to-consumer. Taobao Mall alone, because of the implementation of the Open platform strategy, the convergence of more and more brands, the high-income will become Taobao Mall's main consumer groups. So, Jingdong Mall and other years of accumulation of vertical, professional advantages will no longer exist.

The Business platform war makes it harder for small and medium-sized e-commerce sites to survive. According to the Shenzhen E-commerce Industry Association data show that the end of last year, the domestic registered operation of 3,700 E-commerce companies have closed nearly 500, accounting for 13.5% of the number of registrations. Small and medium-sized E-commerce enterprises are difficult to big, facing the survival crisis, the main reason is the extreme lack of talent. In the traditional enterprise, understand the business people do not understand the electronic, and understand the electronic people do not understand business, neither professional electrical business talent, and no website promotion strength, how to face increasingly fierce market competition?

E-commerce has become a powerful force to promote the development of traditional enterprises, and SMEs are more and more optimistic about E-commerce, especially those who have just dabbled in e-commerce traditional enterprises, in the face of the brutal competition, the Electronic Business outsourcing Road is a wise choice.

Among the traditional famous brand enterprises, there are many successful precedents for the outsourcing of electric power companies. For example, Nokia, Motorola, Sony Ericsson, Dopod, HTC, 2% apparel, Bersin Dogger and other well-known brands, in Hing Long letter Tatsu "PEC platform" on the establishment of official stores, to achieve the Web site, WMS, CRM, DOD, ERP and other systems seamless integration, Through the electronic commerce of the entire supply chain.

At the same time, the Enterprise platform War, small and medium-sized enterprises, through E-commerce services outsourcing Road, can find a piece of their own world, why not? It can be believed that the next two or three years, E-commerce service market will enter the outbreak period, in the whole of the industry three points, not fantasy.