The road of sunset under the Banyan Tree

Under the Banyan Tree has created a personal page, to the so-called "world's largest" Chinese original website myth. But now after several reselling, under the attack of competitors, has entered the sunset period, the banyan tree under what exactly? How is the banyan tree under the path of sunset? To listen to the interpretation of senior Wenqing Li Shishi:

In the second half of 1997, two were bought and live to the present site: "Mop" "under the Banyan Tree."

Today, the world changes, 2004 MOP was bought by Thousand Oak, five years later, Banyan under the Grand acquisition of the layout of the literature reading field.

Without this question, I almost forgot this first time on the literature site. Even forget that some famous writers are under the Banyan tree.

Banyan under the site for the first Chinese literature website. 2002 founder Zhu Wilian sold the banyan Tree to Bertelsmann for 10 million dollars. In 2006, Bertelsmann gave the Banyan tree 5 million dollars to the happy media. October 2009 Grand Literature Acquisition Banyan Tree.

09 Grand Acquisition under the Banyan, PV minimum reached less than 10,000 (do the site should know PV less than 10,000 is what concept), key cooperation signed the author lost, the whole banyan like an empty shell, no soul.

There must be no longer mention of another well-known website "Beginning Chinese network", the beginning of the Chinese network in 2003 has been laid to promote the commercialization of online reading process, through the establishment of a platform for the author and readers to build a benign ecological chain.

In addition to the online reading of the VIP mode, there are ads, such as WAP push, color ring business, such as SP advertising business.

In addition, the starting point in the "script", "Anime", "Game", "publishing" and other fields have been explored, the depth of the excavation of more commercial value and commercial potential. Under the Banyan tree, the profit model and the mode of operation are limited, it is really difficult to support.

Topic back to our Banyan tree:

From a lot of media and his personal remarks can be seen, under the Banyan Tree founder Zhu Wilian is a Wen Qing, he has his own blueprint and ideas, is committed to creating a "internet the freshest, elegant, serious, pure" Internet literature website.

Zhu Wilian said he had high expectations for Bertelsmann, but he was disappointed by the development of the Banyan tree in recent years. I did not regret having sold the Banyan tree to Bertelsmann because of the limited funds and ability at the time. Zhu Wilian said, to Bertelsmann, the banyan tree under the deteriorating, the quality of the site fell to the seabed. Li Huan (LU net name, Banyan Tree under the general manager) said that the banyan under the sale of these years has become more and more silent, in the beginning of the Chinese network, tea and other great development, under the Banyan Tree business model has been not stable. "The joy of media acquisition under the Banyan Tree just completed financing, is its richest time, now because of the impact of the financial crisis, the price must be significantly lower than the original." Lee said, two rounds of verbal talk, the barrier or price problem. He also said that he and the publication of the media in cooperation with the establishment of the million-Rong publishing company is doing a good job, the pull-strings Zhu Wilian back under the Banyan tree, they do not intend to go back.

Let's look at what's under the Banyan Tree now:

From the above, we can see a general picture of the Banyan tree today, really really did not have any characteristics, no bright spots, no innovation, no change, in addition to the site name "Banyan", poor click and update frequency, and even the copyright year of the site footer Zhu Wilian wry smile a little: "How long have you not updated the site?"

Literature reading has shown a trend of overall mobility, pay-reading, purchase of E-books, copyright and other domestic workers are not uncommon, more importantly, the Banyan lost the original literary atmosphere, because the gradual attempt to commercialize and change the operation strategy, leading to the author and readers of the loss of identity. Also can see why Zhu Wilian will be disappointed, hurt its heart.

Once under the Banyan tree and want to maintain the Wenqing, that fan son, not too early to be homogeneous commercialization, and even want to find other new models. In today's plain is hypocritical, in the sentimental missed opportunity.

In turns easy main acquisition, unable to land after all kinds of toss, many authors have been dug, and some also follow the big flow, and in the face of competition and the entire industry environment pressure, the banyan tree even if there is that heart, there is no force.

Do you prefer to stick to your simple art, or do you want to trade art as an equivalent exchange?

When a literary web site can buy a recommendation, spend money on a list, spend money highlighting, spend money on clicks and readings, the commercial reality is in front of you.

Perhaps this is not contradictory, just under the banyan tree in the contradiction was executed slowly death.

As for the fading past, I still miss the feeling of reading literature in the first Banyan tree, at that time did not know what is called "force lattice, Wenqing", then only know that silly not pull a look at literature, their own code words, fantasy that one day I can publish a piece of their own works, but then who would expect blog, Micro Bo, Video sites and other new internet age changes?

We can not predict the future, we can only sit together under the Banyan tree, the memory of the past, that a very pure time.

Finally, I do not know to take the recent return of the Hackberry and Banyan under the comparison is appropriate, but I believe that the following song should be the occasion.

Hackberry "Tree and Flower" series Concert-Farewell (ending)

(Text/Li Shishi)