The road of the luxury electric business

Fast road network South China News July 3, has been, luxury goods as a high-priced products, consumer groups positioned as the high-end class, the emergence of luxury electric business enterprises to make more users more convenient consumption luxury. Shenzhen luxury electric Business enterprise luxury Street positioning with the high-end class, luxury street marketing staff Ma Wei said: "Luxury street products belong to light luxury goods, ordinary petty bourgeoisie, white-collar people can also consumption."

Luxury products Users repeat more, user loyalty is high. General merchandise is to take the benefits of the route, if the other price lower, users will be transferred immediately, loyalty is very low, but luxury goods and other products are different, users to buy luxury goods depends largely on the consumption habits and service quality, the high-end consumers pay more attention to the brand is well-known atmosphere.

Electric Business observer Huang Yinghai also thinks, the luxury electricity dealer, wants the product information the audience coverage to expand, caters to the middle and high-end crowd to the product understanding and the appreciation, increases the consumer's purchase desire. Luxury electric dealers must increase brand promotion and build brand awareness, so that customers on the luxury brand knowledge and inclination are higher, plus sales platform has a sound network integrity system, customer conversion rate will be greatly improved.

After all, "luxury" is always relative to "necessities", and practicality is only a small part of the composition of value. Once the brand is lost, it is worthless in the mind of the purchaser. Old customer fixed, how to attract new customers become the most important issue of the development of luxury electric business enterprises.

Huang Yinghai said that to attract new users first products to meet the network to buy four characteristics of the crowd: new, odd, short, expensive, followed by marketing methods. Huang Yinghai that luxury brands can be developed to produce products that are more attractive to target audiences. In product design and marketing, with a number of "commemorative, limited" and other forms of products will be more hot. However, due to the current network integrity system is not perfect, so the road of luxury electricity business is still relatively difficult. (Zhang Fan)