The road to fame for successful brands

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; The road to fame for successful brands

A successful brand is created by three aspects-products, enterprises and markets. Products include quality, function, packaging, image, price and other material attributes, including manufacturers, marketing people and other personality attributes, the market includes 618.html "> consumption concept, purchase desire, emotional experience and other psychological attributes."

A successful brand is created by three aspects-products, enterprises and markets. Products include quality, function, packaging, image, price and other material attributes; The enterprise includes the manufacturer, the marketing person and so on personality attribute, the market includes the consumer idea, the purchase desire, the emotion experience and so on psychological attribute.

First, product-quality, grade, appearance.

Quality is the quality of products, functions and services to meet the basic requirements of consumers. Grade is the product price and shelf grade. Appearance is the outer packaging and attached to the product symbol, name, pattern, shape and so on.

Second, Enterprise-character, character, character.

The enterprise that manufactures the brand must have the morals, the character that engages in the brand marketing should be upright, the enterprise culture must have the unique character and individuality.

Third, the market-category, taste, taste.

Brand in the market to have a unique category positioning, and to achieve the first of the category, brand culture to have their own unique taste, to give consumers a different psychological feeling; the brand should occupy a unique and firm taste in the consumer's mind, such as mass consumer goods or high-end luxury goods.

The enterprise itself is an indispensable one-third, that is, the enterprise culture is to shape the brand of One-third. It is beneficial to brand operators to understand brand extension and connotation, and to understand the important position and function of corporate culture in brand building.

However, only with the above attributes is not enough, to become a successful brand, but also must be combined with branding 10 elements-celebrities, nodes, events, hot, novelty, entertainment, popular, sensational, rumors, mysteries. These elements are the tipping point for brand success. The more tipping point, the faster the brand success, the greater the fame.