The road to promotion: free and sometimes pay the price

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In peacetime for our website to promote the time, a lot of webmaster will choose the way of free promotion, this is due to our own resources determined. However, if possible, it is recommended to use a number of payment methods to assist, because sometimes free is not really free, but also let us pay a certain cost. These costs may be invisible, and today we do some of my ideas for free promotion.

Free effect Comparison: Whether it is free or paid for the promotion is not immediately effective, the establishment of a brand needs a long time to accumulate, a lot of people have carried out a statistic, the general user in see a brand about seven times before beginning to build trust, so put your product repeatedly appear in front of the user is a common practice. If it is a personal webmaster, the use of free promotional methods, rely on their own ability to post, blog or by SEO to promote, but also will play an effect, but this process is very long, it is possible to adhere to a few years eventually know that your site's number of users is also very limited, and if with some paid promotion, such as advertising alliances, Do labor marketing, do soft text promotion, etc., so the effect can be seen. In addition, such as soft text promotion, pay can be introduced in the main body of the portal site, this effect will obviously be better.

Free time is expensive: doing a lot of things takes cost, do promote the same way, do not think that free promotion is really free, we think about how we spend the day to promote the amount of time, there is work in addition to working time is not most of the time used in the promotion, not work, not to mention, All the time in the flower heart to promote their own station, I hope to have more traffic and users. I'm one of them, too. Whether it is through the flow of questions and answers, or through SEO to do keyword ranking, or use some simple soft text to promote, are hoping to let more people know my site, but now found that it takes up a lot of time, but sometimes the effect is not proportional. For example, soft text promotion, feeling a good soft text and quality of the general soft compared to the impact of the difference is too big, so I in the case of funds, will find someone else to help me write high-quality soft, or every day to learn to improve their soft ability, nor as before write a lot of low quality and even false original articles everywhere published, Because in the long run, the two must have different effects. While the former may take time and money, the latter is actually a waste of time.

Free sometimes affects confidence: this view is not absolute, I just stand in my own perspective to sum up the problem. For example, after we pay to promote, if the effect is not, then our first reaction is that their advertising platform effect is not good, and will not have any impact on their ability. And if they are all the one-stop is responsible for their own way to promote the site, then after a period of time, plus every day is the same thing to repeat, if there are good results, if the effect is not good, and even punished, then will affect their confidence, and even their own methods are in accordance with the Internet "master" Method, why do others succeed, but themselves? So, free promotion sometimes indirectly hurt their enthusiasm.

Paid promotion is beneficial to circulation: paying promotion can have obvious effect, we can take this part of the profit continue to do the promotion, so that can form a virtuous circle, the more do the larger, and if it is free promotional practices, even if many good ideas, but also because our funds are not in place, publicity is not in place, resources are not in place, Thus the overall progress is affected, which is not conducive to the formation of a virtuous circle.

Of course, saying so much is not to say that free promotion is not advisable, sometimes it is not that we do not want to pay, but our conditions are not allowed. The focus of this article is to which have a certain resources, have a certain financial basis of the webmaster, I hope the pay when the pay, MA also said a word, free things are often the most expensive. There are a lot of things on the internet that seem to be free, but there are practical values that can make a profit for you to do.

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