The road to success on the web--Let the business plan go to hell.

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The road to success on the web--Let the business plan go to hell.

N years ago, Caoz wrote a number of "network success" of the rubbish article, some old friends may remember, yes, it is rubbish. At any time, caoz back to look at the things written before, there is a kind of unbearable can't feeling, always think, was so shallow and ignorant. But shallow or not, ignorance, every time caoz pen for the text, is still a passion, publicity as before. Because Caoz is confident, 30-year-old Caoz, still can think for themselves, still can break through the low-brow, still can not be restrained by the rules, as to whether shallow and ignorant, that is secondary.

This article refers to entrepreneurial thinking, not only for individuals and entrepreneurial small companies. Can also be a large business network company two times to start, business development and transformation of thinking.

1: Rethinking the History of Internet success

Back to the previous year, the History of network entrepreneurship, we found some interesting phenomenon, many now look very brilliant "entrepreneurial elite", their entrepreneurial route, often twists and turns difficult to material, can be a venture on the basis of the precise positioning of its successful model, but very few.

Ma endured years of "rubbish flow" suspicion and ridicule, finally launched the client advertising bar, to solve the company's eating problems, but this is not finished, the arrival of the SMS storm, let Tencent fly the same development, and SMS this thing, in the founder of Tencent, is no one imagined.

Ding Lei when the post office, thinking is very simple. Community do is also very cow B, but this also did not let him gain what benefits, blind portal strategy nearly let the company was Nasdaq kicked out, the result is simply by SMS, rely on the game breakthrough, this is the beginning of his venture is not expected.

Grand Start is a game community, do legendary agent when also be Chinese net as stupid behavior, the result of the Chinese network itself lost the best time to get out of the way, helplessly see Chen flyover himself soared.

Li is still in the early days of "technology platform provider" ideas, the results were inspired by Google, throw away the portal revolution, Baidu has been reborn.

There are many such examples, a notable feature is that many of the success of the successful, is through the early start of the model never expected, that is, many successful experience is often derived from some kind of accidental, and this accidental, of course, there are inevitable factors ...

Another example is that some have been bullish and enthusiastic about the model, after the vigorous often is corpses, but wait, after several years of wind and rain, inadvertently, some even investors have lost confidence in the project after a dismal hibernation and suddenly glow the second spring. In other words, although they continue the entrepreneurial ideal, but this continuation, and their original idea of the difference miles, you can say that this is the impact of the climate, but can not be denied is that people have carefully arranged the development trajectory of the enterprise, in the network market environment, the fragile so unbearable.

2: Reflect on the elite consciousness

Http://caoz.donews.com/donews/article/6/67259.html This article many friends have seen, of course, some people will disagree, they will still believe that their understanding is correct, if someone told you, a no technology, No business model, no business marketing strategy, even without the slightest operational resources and background of the people can start a successful business on the network, many people will think is the day night pool, but this is true, and such a successful person, if we have some monthly income of tens of thousands of freelancers also counted, there are quite a lot.

How the value of Hao123 is evaluated, Caoz gives so few data, Tiexue.net in hao123 Home military site recommended, every day through the hao123 to take 38,000 independent visitors, mobile home in hao123 home mobile site recommended, every day to take more than 15,000 independent visitors, 9flash.com in the hao123 music channel and animation channel, every day with a click 6000-8000 A。 These data are based on the statistical system provided by Caoz, and the correlation data 265 and k369 are also available, this is not disclosed.

In fact, hao123 is not the only example, we see a lot of "small house" site, a few just graduated from the site of children do not even graduate, you can from the portal, large commercial sites to rob traffic, and even said that many large commercial sites to be humbled, the internet to the civilian kind of stage, Some people will be able to use this stage to stand out, not only to do the site, other areas, such as snow village, such as Yang Xen just, such as WHO.

In addition, an argument is forming, excellent personal site often in the large commercial portal after the acquisition, failed to form a total win, funds and various resources of the investment instead make these sites lost vitality, terrible is, in some cases, this argument is actually true, or said to be limited to prove that, That year Lycos under the site which is not elegant style eye-catching, but now? Another rebuttal is that this two years a lot of similar sites after the purchase and dare to follow the commercial company's understanding and style to do the revision has been much less, most of them have chosen to maintain the original conservative strategy to maintain the existing site brand image, whether it is the starting point, 17173, or hao123, almost all the same.

Elites, those with a deep business background and sharp business acumen, who have an absolutely confident educational background and a reserve of knowledge, suddenly find that they cannot understand more and more phenomena than they can explain.

3: The crux of the matter is

Who is creating value for your business? Or even worth mentioning, who are you pleasing?

Business Plan the nature of the venture, has proved to be dangerous or even stupid, even the winners in this venture have abandoned the plan and the original business ideals in the process of entrepreneurship, not that the person who wrote the plan was stupid, but that their intelligence was in the wrong direction, and they believed that, as long as they pleased investors, Pleasing business customers and pleasing businesses can be rewarded handsomely, but instead, the real God, not the businessman, but the public. True winners are often achieved by pleasing the public. "Mouse Love Rice," the song was first placed on the Sony China music director's desk, the evaluation is "rubbish", but in just a few months, the rubbish turned into a hot pop music, the streets are sung everywhere, civilian music, through the internet to stand out.

The traditional view of some business elites is that things that have no commercial value, even if accepted by the general public, are meaningless, and they do not care whether the public accepts it, but whether the business goals are achieved. In the traditional industry, maybe it's right, for example, traditional telecom value-added service providers, as long as the monopoly of telecom operators can be tied to get real gold and silver, when Tencent is still fledgling, these companies have a yearly billion of the scale of income, you let them to please the public, They scoff at the low-level boredom and lack of a mature business model.

But the network gives another answer, as long as the public recognized and accepted, there must be commercial value, regardless of this value is the membership fee, point card fee, monthly fee, advertising fees or SMS fees, perhaps this value in the early days of entrepreneurship can not see, but as long as you please the public, you will be rewarded. Tencent early, who does not say he is garbage flow? Even when the advertising bar was just launched, the question remained. But, soon, his huge flow finally, now you see, the so-called garbage flow, in fact, are real gold and silver. Elites used to think like this before, "the student is the rubbish flow, the Internet Café User is the rubbish flow, the chat user is the rubbish flow, listens to the music is the rubbish flow, looks the novel is the rubbish flow, the game is the rubbish flow, ... is the rubbish flow, anyway as long as they are not as usual suits Gelv, Full of business models and financial information, is the garbage flow, the result, whether it is instant messaging, online games, "garbage flow" has created a huge wealth, as with the snow village "Northeast people are living Lei Feng", Yang Xen just "mouse love rice", junk music became fashionable.

Now, those who rely on and telecommunications cents of the integrator has begun to feel the autumn wind, and then the younger brother Tencent began to prepare and telecommunications rob money, hao123 myth is still staged in every corner, and many elites are still in the business model of cattle B. The market is fair, winning or losing, always get an answer.

4: Should this be done?

In fact, some business companies have realized this, blindly chasing business opportunities, please investors, blindly follow the business model, are not the most important, the real value is to allow users to recognize your service, so "pay attention to the user experience" increasingly become a network company very important work, whether it is the purchase experience, audio-visual experience , or the search experience, navigation experience, game experience and so on, users have a thumbs up, the day will come. As for business value, there are many ways to achieve it, let it be, opportunity will inadvertently reward your masterpiece. The business model of Cow B is not the key to success, and the user experience often depends on the details you are doing. The user experience determines success or failure, often the details determine success or failure, King of ideas, utopian, if you can not seriously do to study user behavior, research netizens interest, study netizens habits, and stay in the singing High-profile, speaking mode of the realm, such as some well-known it commentators, then their good days are over.