The road to the future of 360 in Zhou Hongwei eyes

Recently, 360 of the first "free security" concept, based on the establishment of a business model in the world is unique, is known as the internet's China model. Because there is no reference in the United States, and 360 of the stock has been good, but about 360 of the business model, or 360 in the future as an internet company, in this regard we have to strengthen communication with overseas investors.

What's the future of 360? Today, 360 have more than 370 million users, the user penetration rate reached 89%, but also formed a complete product system, which 360 for the impact of the platform company laid the foundation. My hope is that 360 will develop into an influential, open, and conducive to the healthy development of industrial ecological environment of the Internet platform companies.

First of all, the platform is the new product, new business, the growth of the model of the soil. Platform companies through the provision of a universal service, thereby acquiring a large amount of users, their brand and product experience can have a strong impact on users. This universal service can be instant messaging, can be a search, can be security. Platform companies generate huge volumes of traffic all the time, which is the sun, air, and water needed to grow new businesses, new products, and business models. This is especially important for startups. I believe the Stanford Business School statement: Small companies are the driving force behind social development, and the innovation of the Internet is driven by small startups, not big ones.

Second, the open platform will be the next ten years the mainstream development direction of the Internet, 360 will adhere to the road of open platform. Openness is the DNA of 360, and from the outset it is the path of cooperation and sharing. Because there is no self-contained platform system, so in the Chinese Internet from the closed to open transition, 360 without historical baggage, but can enter the fast lane, can quickly form a platform. For example, today 360 of the two major sources of revenue, Web site navigation and web games, from the outset, with many partners and share. We insist that we do not play games, not with partners to compete for profit, so as to widely satisfied the Yin; 360 web site navigation has become a nurturing, help small and medium-sized companies to obtain traffic, entrepreneurship platform. Today, there are more than 150,000 applications on the 360 open platforms, entrepreneurs from large and small, and 360 of the electric business platform has become an important traffic entry for electric business enterprises. In the future, we will also explore the potential of 360 open platforms, create more opportunities, open to partners, open to entrepreneurs. I believe that the open platform will not only achieve 360, but will also achieve a healthier industrial ecology.

Finally, as the source and foundation of the development of the 360 open platform, we will continue to focus on security and the pursuit of perfection. On the platform strategy, 360 take the road of openness and cooperation. In safety, 360 will be more focused and focused. 360 's mission is to become China and the world's largest Internet security company, security is 360 accumulation of users, building a huge user base of the core value of services. Therefore, 360 to keep the safety of the lead to achieve the ultimate, on this basis, to become China's Internet influential platform companies.

However, I have repeatedly stressed that if a start-up is looking to build a platform from the outset, it must not build a platform. Today, I want to say is, a platform company, if is full of platform, blindly chasing commercial interests, abandoned the user first, away from the user value, then even if the platform is established, it is also the castle on the beach, fragile. Some people say that the supremacy of users is a pretence, is a gaudy slogan, a business is still to pursue commercial interests. However, for a platform company, with a large amount of loyal user base, you can advance with the times, grafting the right business model. The business model is constantly changing, but the user's recognition of the company and the product is the most enduring asset. Without user value, there is no commercial value, all business value is based on the user value created by the enterprise. "The land is lost, the land is lost, the land is lost; "People are the value of the user, the ground is business value." This is true for all internet companies.

Therefore, adhere to the user first, the pursuit of first-class user experience, the establishment of a sustained, long-term user value, which is 360 to today's source of power, but also the future establishment of an influential Internet Platform Foundation. As long as can create value for users, 360 will certainly be able to become China's Internet influential platform companies.