The role and brand effect of website navigation

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After a series of changes to the new station's revision finally to the paragraph, the more prominent place is the navigation and highlight the brand effect. Before the revision I and excited network data analysis Director-Dingley, Minsheng Bank's operations director-Shong and so on to understand the communication for a while, they give me the most consistent opinion is the navigation and brand. First of all thank you, the following is the revised before the navigation:

Post-Revision navigation:

Personal analysis of the gap between the child-rearing community and the pre-revision

User experience:

Brand: When the user came to the site after users do not know the name of the station, such as the logo before the revision is the parent's site baby's home, did not experience the site name and brand effect. Let the user not know how to find this site next time.

Navigation: Through the IP traffic analysis of this site is obviously when users enter the site will rarely go to browse some of the big modules, because before just a simple parenting knowledge, parent-child forum, baby home. According to the Internet now childcare sites such as springing out of the momentum to let our users often see the forum, knowledge and other text so has been numb. It may be different when looking at the latter, because most of the source of traffic is the advisory class visit when there will be a clear classification.

The following figure

Under childcare counseling there are 10 small categories, in 10 small categories in the navigation will be line segmentation is 3 stages of classification: such as preparation of pregnancy, pregnancy, childbirth for a stage, age is a stage, feeding, etc. belong to the stage of the large category. This clear breakdown of the meeting gives the user a more obvious sense of the senses.

SEO angle:

Brand: Combined with the above user experience, when you know your site called Baby zone, if there is a goal to search you will definitely be ranked first. But without the brand's effect, there's no need for this keyword.

Note: This site GG search Baby Zone is the first, Baidu temporarily not included according to the analysis should be in the audit period.

Navigation: From the SEO point of view because each content page exports a connection equal to a page vote, exporting to the category page in a single page is a good way to build an inner chain. Feeding classification of the site in the chain of automatic construction of the export connection in the comparison of the relative right so now the search GG feeding weight is higher than the others.

Because SEO is a long live, the direction of the site is from the Internal page optimization preliminary like List page and then the module of the reverse optimization of the front page may be classified and the weight of the module is not high content pages, but later will slowly reflect.

Note: Each person's website size and direction of development may vary in different ways. This site in the study of the use of medium-scale station optimization may take a relatively long time.

All for personal point of view out to share with you, the level of personal words is not very good hope that we give guidance.