The role consciousness in the new wave of network entrepreneurship

"Chen Jiao View" in the past more than 10 years, http://www.aliyun.com/zixun/aggregation/2563.html "> Grassroots entrepreneurs more like the" undead birds, even in the desert, it will make themselves Cactus, the Jedi.

Some time ago "stationmaster has died" the argument is circulated in the industry, the most important argument is. A large number of CN domain names closed. In fact, in the past more than 10 years, grassroots entrepreneurs are more like "undead birds", even in the desert, they will turn themselves into Cactus, the Jedi.

China's Internet experience of the entrepreneurial wave, mainly divided into three stages: the first time is 1997-1999, the birth of Chunhui, Huajun that a grassroots hero; the second time is 2003-2008, video, SNS, games and so are hot industries, this period of capital and the combination of entrepreneurs has been very common, Simple grass-roots are hard to do; the third is the beginning of the 2010, which can be said to blossom.

In the new wave of entrepreneurship, the most obvious feature is that the stakeholders involved in the role consciousness is getting stronger. What is role consciousness? Yanping in the Baidu Internet entrepreneur Club set up a point of view: Big enterprises to consider the problem to see the ecology, medium-sized Enterprises to see business, small enterprises focused on business.

This time the Internet entrepreneur Club made a national tour training camp, synchronized also did the local webmaster assembly. Give me a more profound impression is the mainland cities, Zhengzhou, Xi ' an and other areas, after all, unlike the North wide entrepreneurs, at any time have the opportunity to party, the scene popular, Spark Splash. If you stand outside the point of view, this means that the webmaster in addition to the immediate income, but also very concerned about their own sustainable development. In this meeting, there are on-site analysis of the trend of the Internet research institutions experts, but also have SEO, website promotion operations, advertising management, flow data analysis and other tactical issues, as well as from the outstanding entrepreneurs to share, people benefited.

Such a scene, in the first upsurge of entrepreneurship, it is inconceivable that the last century in the 90 's stationmaster basically is alone alone, rare has this kind of free sharing opportunity. And here is the most power of Baidu, as the first major channel of Chinese traffic distribution, but also the domestic Internet leader, Baidu is clearly Yanping said "Big Enterprise", Baidu can stand in the perspective of ecological chain, through a variety of means to let webmaster entrepreneurs grow and progress together, let people rejoice. This is called "role consciousness".

In addition to this Internet entrepreneur Club training camp activities, we can also pay attention to Baidu's three trends: one is for the Alliance Stationmaster's partition, 2010 successively raised many times. Many people say that Google is divided into very strong, but if you compare Google's income and share the proportion of expenditure, and then look at the proportion of Baidu, you understand. The second is to start to optimize the media structure of the alliance, change the situation of Shing, so that more to the webmaster to get higher income. Three is to do a large number of multiplication services, in addition to quality than similar services more excellent, almost all are free to provide, such as advertising housekeeper, Baidu statistics.

In addition, Tencent began to rethink its role after the 3Q war and is pushing for a more open mind strategy. and need to buy a lot of traffic Ali treasure at least in the short term, there will be more cooperation and mutual win action. In addition to bat three giants, Sina Weibo and other representative platform-oriented services has become a new opportunity for grassroots entrepreneurs.