The role of Behavioral economics in website operation

Source: Internet
Author: User

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Behavioral economics is not an empty gimmick, she is closely related to our daily life, and also has an inestimable effect on the operation of the website. In the Internet focus on the user experience today, often details determine success or failure. In the process of applying some principles of behavioral economics, there is no empty explanation, only some common cases, in order to be more practical.

Today, talk about the site in the process of communication with users should pay attention to some of the details.

If there are many good news, you have to tell others separately.

For example: The attention of the DEDECMS will release the 2007 version, if not in advance of Preheating, directly released. You may not notice her exquisite template, and will not notice her grasp of the details. A few days a preview version, a few days a leak version, the people of that kind of hope are mobilized. Not seeing a few people leaving because of the delay, they are watching the official news every day.

If there is a lot of bad news, you have to tell people together.

There used to be a website that was similar to my content, scale is similar, the most close when the member is only 40,000, but she is good at communicating with members, the original funds, small bandwidth, slow access is a lot of small sites are facing the problem, but she used a common DDoS attack incident, how to operate their own business how hard, The problem of how difficult the website encounters is a series of problems. In addition to win everyone a piece of praise and more attention, successfully raised the cost of the purchase of the server. In 02 to users and the purchase of the server for a lot of webmaster is still a dream, but she stood out. After several years of development (I was the only server in 05) Two Web sites have the largest number of members of the difference of more than 300,000.

If you have a big good news and a little bad news you have to tell people together.

This is the little bad news may not be so important, such as the encounter when the program is released often say we are about to release the long-awaited program, although after a large number of internal testing, but small bugs are still unavoidable, I hope everyone put forward valuable advice ... At this time everyone will gladly accept that no more professional testing everyone to the hard download test. For example, my site often because of too much traffic and not normal access, then purchased the server, this should be a big good news, but also shows that there is no two-line, telecommunications access to a few problems in a few days to solve, I think not a lot of people would mind clicking. If a supposedly perfect program is released today, an emergency security update will be released in just a few days, and it may be compromised.

If you have a big bad news and a little good news you have to tell someone separately.

For example, the most common is the site encountered a problem, the bad news is "Today our site encountered the biggest attack on the server can not access Ah, server hard disk damage Ah", the good news is "data and backup, no big loss." Then you have to tell everyone separately. In this way everyone will focus on the site itself and not more blame your mistakes; After a few days of good news, we can appreciate your hard work, will also make members and the relationship between the site more closely.

These are just a few of the behavioral economics of the Web site application, the example of the improper please understand.

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