The role of counseling in hospital network operation

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What is the purpose of the hospital network operation? The first is certainly the amount of consultation, through communication with customers, consultants have two purposes, one is to guide the hospital, the other is to get the customer's real phone for later follow-up visit, the general user visits to the hospital website if you want to consult the words generally through the following three ways:

1: Network Consulting, this is the most common, so the General Hospital website Business is the initiative invited, here I suggest that the initiative should wait for a period of time, so that users probably understand the page information and then play out, this time is just right;

2: Telephone consultation, some users are not good at typing, or too troublesome to call the consultation directly;

3: Message consultation, some people just want to know about it, so chose the message consultation

From the above three ways to see the advisory staff in the entire network operation should be regarded as an end of the work, but also affect the results of a post, the network to promote the need for SEO, network editing, procedures, art cooperation, hospital network marketing needs network planners and network marketing specialist coordination, Consult customer consultation This requires the cooperation of network consultation and telephone consultation.

Imagine if the network consulting work is not in place, that comprehensive these people's efforts are all in vain, which is why some of the hospital daily Business consulting volume of many, can come to the hospital and the final network performance is not much, this is because the consultant's work did not do well, failed to grasp the customer, Only the network of customers to guide the hospital so that is a successful network operation.

In order to improve the overall network performance this requires consultants (telephone counseling, network consulting) with the following four requirements:

1: Positive and correct working attitude, work conscientiously and responsibly, cherish every visiting customer, and timely reply to customer consultation information;

2: Strong medical knowledge;

3: Has the marketing idea, can adapt with the customer communication;

4: The implementation of strong ability to cooperate with the network and on-site consulting (outpatient) work, such as the case of patient counseling to the on-site consultation (outpatient), so as to avoid information omission leads to loss of customers;

As long as the above four points in order to the network of personnel efforts into the final value.

It's hard to find the advice from the entire medical profession today, because the formal medical college graduates do not have marketing knowledge, the school is not open such classes, only the private medical only marketing, and to work in the exercise takes a long time, so as a hospital management should be regular counseling training, The problems they encountered and typical customer cases to discuss analysis, so as to progress, talent can be cultivated.

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