The role of search engine marketing and soft-text marketing in promotional websites

In the face of the global economic slowdown, many small and medium-sized enterprises into trouble, the road to development has become uneven. Network Marketing with its precision marketing, the characteristics of high performance ratio has been favored by many small and medium-sized enterprises. More and more enterprises are aware of the importance of network marketing, which is an important tool for enterprises to survive in crisis. Crisis, "Danger" and "machine" coexist. Enterprises began to constantly seek and grasp the development opportunities, supplemented by network marketing to promote products or services, enterprises can go against the trend of standing down.

Why is internet marketing so hot? Looking back a few years ago, many enterprises on the information operation is very little or even inconsistent, and now have to set up corporate websites, E-commerce business, network marketing is gradually accepted by more enterprises. Although the hot network marketing can not disguise the embarrassment behind, but this low-cost, broad coverage of product promotion is still highly praised by enterprises. In the new economic situation, who can grasp the pulse of network marketing, who will be able to win the opportunity.

Before the network compare fire marketing methods: such as mail marketing, forum marketing, blog marketing and so on, the current effect has been less than before, so now again popular search engine marketing and soft marketing. These two marketing methods are currently in the network marketing more useful, today to focus on soft marketing, but because the soft marketing is directly conducive to search engine marketing, so today on the combination of these two marketing means to talk about my personal views.

Search engine marketing, it is estimated that we all understand, is the keyword ranking or price, in search engines, others search related keywords, such as: Pearl, your site is ranked in the Search engine home page. Some are natural rankings, some do the price. Anyway the result is on the home page. This way you are more opportunities to be found, and more opportunities to deal.

Soft Wen Marketing, it is estimated that most people understand, but may also be unclear, today I will simply say what is soft marketing and soft wen marketing what benefits. Anyway, the purpose of the soft text is to publicize themselves. As to what method, what kind of article to write, each person according to his own situation. The current success is more successful:

360 Security guards

People who believe that they often surf the internet are familiar. This Trojan horse as the main function, relying on soft wen fried as the main marketing software, now ranks among China's largest security software ranks. However, this is only a prelude. Some time ago, 360 again launched free anti-virus software, but also with more aggressive soft text offensive, overwhelming the newspaper, the network Soft Wen published.

Search Baidu's News search bar, you can find on the waking soft text distribution in the major network media and newspaper media:

Example:

Zhou again carry free banner into antivirus field 360 to leather antivirus software manufacturers ...? Pacific 2008-7-18 14:41

Antivirus software first life free version? Gazette Net 2008-7-18 14:29?4 news >>

Use Internet ideas to do software Qihoo push free anti-virus software (1)? Sadie 2008-7-18 13:15?6 News >>

Use Internet ideas to do software Qihoo sacrifice permanent free anti-virus software? China News 2008-7-18 11:35?8 News >>

360 Free antivirus software first time experience? Donews 2008-7-18 11:26?2 News >>

360 Antivirus software Permanent free no profit mode? Xinhua Liaoning Channel 2008-7-18 10:47?4 News >>

Antivirus software to lift the free war? Computer World 2008-7-18 10:21?2 News >>

Exclusive report: 360 free antivirus software first time trial? Sadie 2008-7-18 09:54?2 News >>

Qihoo 360 Releases Forever free anti-virus software for users? Xinhua 2008-7-18 09:44?3 News >>

Antivirus software from this free virus earshot Dixie flee? China e-mail network 2008-7-18 09:34

Shenzhou Computer

Recently, Shenzhou computer in Sina home made a very shocking soft text ads, the effect is surprisingly good! The soft text title is "The summer to promote thousand Yuan good gift crazy send Shenzhou Hot value This select (Photos)", the content posted in the Sina Guangdong Channel, the title in Sina News area on the top of the left to do the entrance link, estimated clicks in millions.

Soft Post Content page:

The Thousand Yuan good ceremony crazy to send Shenzhou hot value of the selected (Photos) (Sina Guangdong Branch Station Science and Technology channel)

Dual-core Ben 2699 Yuan Shenzhou notebook to promote the big price reduction (PHOTOS) (Sina Guangdong Branch Station technology channel)

All of the above two examples are more successful, of course, there are many more than one example, soft wen marketing, if your promotional costs, you can like the Shenzhou computer, such as Sina in the portal propaganda, although the cost is high, but very effective, if you do not have a budget in this area, it does not matter, like 360, Write more soft text out. Then find a few people to the major sites to publish, of course, if you know a name station webmaster, you can let him help you recommend it out. This not only can bring you a considerable amount of browsing, there will be a lot of webmaster reprint your article. In this way, not only directly to bring you benefits, but also to your site to bring unexpected surprises, many webmaster rely on collection to do the station, if your things useful, a lot of webmaster will be obliged to help you reprint. This will increase the external links of your site. If your site has done keyword optimization, then your site in the search engine weight will increase, ranking naturally easy to the first page. Previously said that with the search engine has the relationship is this.

At present, many webmaster use soft wen marketing to promote. Very effective. Like the article I published today, if also be a lot of website reprint, especially big website, then my website: (zhadui8.com) also will be cut together, my website is mainly the forum form, is to want the boat industry person to find a partner, or with the hobby people together, Then I related to the key words: get together, entrepreneurial cooperation and so will be very easy to line up to search engine homepage, this is very good for me. Anyway, if you do soft wen marketing, you must remember not to forget your purpose, is publicity, but at the same time must write to others useful articles, or others look at you is advertising, no value, then you are wasting time. Others would like to see your things because your things are useful to him.

I think Tong did a good job in this area. He can be famous, presumably also rely on soft wen marketing this channel. Also because the soft wen, brought him a lot of benefits.

Talk about so much, also almost, if your business is for propaganda worry, make soft wen marketing estimate is good. Now the high level of writing a lot of people, the company has to use up, the company does not have the talent, please write is not difficult, dozens of yuan to write an estimate also has a lot of people do. And then ask people to publish on all the major websites. If necessary, you can do some vest to the top stickers, comments. The more popular, search engines more attention, while watching the stickers also like to see popular. For you. is to spend some time and energy. The harvest is greatly good.

However, network marketing want to really achieve quick results, it is necessary to "burn money" way to exchange. In this Ma said to prepare for the winter of the present, living frugally became a lot of enterprises helpless choice. To reduce costs, many companies are starting to look for a cheaper marketing path.