The role of link strategy in search engine optimization

Search Engine optimization is the search engine on the Web page search features, so that the basic elements of the site construction of the search engine for the principle of retrieval, so that the search engine contains as many pages as possible, and in the search engine natural results ranked in the top, and finally achieve the purpose of the website promotion.

The main job of search engine optimization is to understand how all kinds of search engines crawl http://www.aliyun.com/zixun/aggregation/8400.html "> Internet page, How to index and how to determine the ranking of search results for a particular keyword to optimize the content of the Web page, so that it conforms to the user browsing habits, without compromising the user experience to improve the search engine rankings, so as to improve the number of Web site visits, and ultimately enhance the site's sales capacity or the ability to promote the technology. The so-called "search engine optimization process" is to make the site easier to be accepted by the search engine.

The search engine presents a correlation between the content of the site to each other, and then the browser renders the content to the seeker in the quickest and most complete way. As many studies have found that search engine users will only pay attention to the search results of the first few items, so many commercial sites want to use various forms to interfere with the search of the order of the hit. This is particularly the case with a variety of websites that rely on advertising for their livelihood. The current SEO technology is a lot of short-sighted people, with some of the improper use of SEO cheating means, sacrificing the user experience, blindly cater to search engine defects, to improve rankings, this SEO method is not advisable.

In foreign countries, SEO launched earlier, those specialized in SEO technology is Google called "Search Engine optimizers", referred to as Seos. As Google is currently the world's largest search engine provider, so Google has become the world's main seos research on the image, for this Google lawsuit site specifically has a page to introduce SEO, and show Google's attitude to SEO.

Search engine optimization for any site, to be successful in the promotion of the site, search engine optimization is a key task. At the same time, as search engines constantly transform their ranking algorithm rules, each algorithm changes will make some good rankings of the site in one night Mingluosunshan, and the direct result of the loss of ranking is the loss of the site's inherent considerable traffic. So every search engine algorithm changes in the site will cause a small stir and anxiety. We can say that search engine optimization has become an increasingly complex task.

Link building refers to the search engine optimization strategy, a way to let other sites linked to their own site an optimization method. Link to your site by generating relevant and authoritative websites. In addition to increasing your website traffic, you will also be able to upgrade your page rankings on the Search engine results page. Some of the most successful link building technologies such as: article Marketing, blog links, forum postings and paid ads. The quality of the links is critical to try to get links from relevant and high-traffic websites.

Article marketing is one of the most effective ways to build backlinks to your site. For example, we submit the article to some high-quality articles directory or some professional information platform. To spread their articles to more people, to borrow the characteristics of the Internet so that more people to spread their own articles. But don't forget to add your own copyright link to the article. This is the best way to get a link. Through this method, can be very good to enhance the search engine results page keyword ranking.

Blog link strategies, forum postings and paid advertising related sites can also provide an excellent way to link to your site. You can also write blog posts, your own blogs as well as written comments and articles on other people's blogs linked back to your site. The forum will generally not let you link directly to your site posting itself, but you can use the link signature of your site according to your post and can be equally effective embedded back to the link. Placing paid for high flow ads, related and authoritative sites can also provide a way to link back to your site, and there is a potential increase in the number of users as well as your serp stance.