The role of medical network and the responsibilities of personnel in the network

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The brand establishment of the early private hospital is built by marketing alone, today with the increase of employment channels and the diversification of information, private medical care has paid more and more attention to the role of network in these years. But because the talent reserve is insufficient, has the related work experience but does not have the private medical network management experience, therefore first some hospitals in the personnel is not complete and the standard situation, the medical network management outsourcing to some network company. But to sell their products must be very understanding of their products, however, network companies can only from the general technical point of view to operate and manage, or simply do not have the means to closely linked with the industry, so that the role did not play out, so more private hospitals began to set up their own network department, To grasp the medical network operation and medical Network marketing, give full play to the role of the network.

However, due to the previous lack of a mature network management experience and staffing programs, many hospital leaders of the network Department of the staff of the role of the understanding of the lack of knowledge or vague understanding, resulting in the network function is not maximized.

First, the General Hospital network staffing situation according to their own hospital size and leadership of the role of the network different understanding. Generally speaking, the performance of a good network department of a hospital can account for 30% to 40% of the total hospital performance, for example, the performance of 3 million, that network performance will reach 1 million role, other 2 million is based on marketing and brand after the establishment of outpatient performance. The newly-started hospital and the developing hospital network personnel are equipped generally:

1: A programmer, responsible for website construction, revision, maintenance, data security maintenance, topics and so on.

2: A Web page art, responsible for the front page of the production, and the theme of the interface design.

3: Two to three promotional staff, including 2 SEO personnel and 1 bidding commissioners, SEO personnel responsible for search engine optimization, by the network manager to propose optimization direction and objectives, the Competition Commissioner is responsible for the search engine bidding work.

4: More than two network editors, responsible for updating the content of the website, and with the promotion of SEO personnel, such as blog updates, Forum marketing.

5: A network manager, responsible for planning the construction of the Web site, set the direction and objectives of network operations and then deploy network personnel to complete, and coordinate the work between departments, such as marketing department, Network Consulting department.

In the private medical units of the network Department of the management of the position is ambiguous, different names, such as: Network manager, network Operations Manager, network technology Director, Network Marketing director and so on. In fact, from the position of different names, job content and ability requirements are different, in the network company, the role of the network manager is more advanced understanding of technology, the data security has a more profound understanding, at the same time can be very good leadership subordinates work together to achieve the goal, the focus is on the technical level and management level. and the Medical profession Network Department's goal is to establish own network brand and the image on the network, promotion and marketing of their own medical services, so in the eyes of the hospital leadership is the focus of operations, and the operation of its own content includes promotion and marketing, marketing is only one way of operation. In fact, the most ideal medical network supervisor's job content should include can grasp the following points:

1: Can understand the technology, can put forward some effective management and optimization suggestion to the unit internal system, at the same time to the network data security has the knowledge, this can manage the work of the technician, guarantee the normal operation of the website, if the website cannot visit for some reason, the loss of a day is tens of thousands of hundreds of thousands of Therefore, as a management personnel must first of all these security attention, but also can drive programmers to master more network technology, so that better service for the company.

2: Understand the network operation, it is best to have private medical network operation experience, Master SEO and various promotion methods, formulate and implement medical marketing strategy, the establishment of expanded medical brand impact, sales of medical services, etc.

3: Have the marketing idea. It is best to have private medical network marketing experience, so as to improve the promotion and network consultation between the conversion rate.

4: Has the management ability, can lead the network department's steady development.

5: A better understanding of the medical services of the enterprise, and a keen market insight.

The above points do not first, of course, private medical care is always to put the results first, so the network managers of each hospital should understand this and work hard for it. Network supervisor's work content, I personally think can be divided into two directions, one inside, one outside, lead the team to the Unit Medical Service promotion and marketing, internal coordination and drive team member's development, make the team each member's value maximization, and consults the customer file the establishment, causes the network consultation to better manage and to follow own customer.