The role of operational essentials and community building in vertical business-to-business websites

In this paper, some suggestions for a vertical business-to-business website are put forward, which combine with the actual situation of community construction and operation of Business-to-business website, and also have some reference significance to other community construction and operation. Community for a vertical business-to-business Web site, is to make users sticky one of the most important columns, website promotion, brand building, the establishment of user loyalty is essential to the vertical business-to-business site Community construction must be placed in a vital position.

Now take the forum in the community as an example, put forward the following vertical business-to-business site Community Building Essentials:

1, grasp the theme

Vertical business-to-business Community (forum) target group is the industry personnel, also as a business application community, so the topic should not be too broad, such as "News Current Affairs", "Scenic beauty map" and other unfavorable entry, early can be used as a factor to attract traffic, but definitely not the most operational focus, and to ensure that not the entire site, Negative impact on the community.

2. Maintenance Management

Website forum must be maintained on a regular basis or real-time maintenance management, forum theme update timely, content is fresh to create atmosphere, mobilize the enthusiasm of the user is an important factor, but also to ensure the quality of the forum content, do not appear illegal content.

3, play the role of user feedback

Forum as a platform for interactive communication, should respect and encourage members to actively publish their views on products, actively through external forces to promote the improvement of products and services, forum users generally belong to the product user groups are more willing to speakers, they are product users of the representative, their views have a certain representative and reference role, open columns, To encourage comments on products and services, also through the Forum platform to organize surveys to collect relevant information, through the adoption of a certain reward (the prize is best related to the product), not only collected the required information, but also to promote the appropriate products.

4. Enhance interaction

Lively forum, conducive to gathering popularity, and customers to maintain real-time interaction, create an atmosphere, improve viscosity, so the Enterprise website forum should focus on forum activities planning, improve user participation.

The community and the main station are to realize the enterprise Operation goal, but carries the different function the part, the community and the main station should promote each other, they should be mutually complementary relations, but cannot cause the mutual conflict, mutually restricts.

5, to prevent duplication of construction

For example, forum columns in the content and function can not be repeated with the site, for example, the main function of Business-to-business site is for users to publish product information and supply and demand information, so in the Forum column settings, it can not be repeated with the subject, such as the Forum set up "product information", "supply and demand Information", "Transaction information" and so on, Create duplicate construction, but also did not play the role of the Forum.

6, Outstanding characteristics

Forum column features, that is, the column of the forum to improve user interest and help to mobilize the enthusiasm of users, forum columns can be set according to user concerns, such as customer care for product after-sales service, product use in the process of problem-solving, and so on, to open up after Sales support column on related issues to answer answers, Users can access the product introduction page through the forum can not provide information, listen to other users of the use of products, but also through the forum to reflect the problem, and technical staff, customer service staff to interact; Due to the focus of the user group of the industry website, As a vertical business-to-business forum should be closely focused on the topic of industry users to open columns. such as logistics and distribution, legal related issues, fraud prevention, purchase skills.