The role of search engine precision marketing is becoming more and more prominent

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Following the January 10, 2007 2006 Internet Market Data System released, July 9, 2007, 2007 (first half) China Internet market Data Conference and 2007 China Internet Conference Conference held in Beijing. By the Chinese Internet Association as the guiding unit, Dcci Internet Data Center and the China Internet Association Exchange and Development Center as the organizer jointly implemented the 2007 Internet survey, in the conference site and the main site www.dcci.com.cn periodic release of the overall market, network advertising, network video , search engine and other four aspects of the data and analysis.

The latest analysis released by DCCI Internet Data Center shows that in the next six months, the search engine in the field of precision marketing will gradually become prominent. From the current market situation, Baidu has launched a precision advertising, and in the next six months to accelerate the pace. Search engines record a large number of users online login, search, community behavior and other information, which is to achieve accurate marketing analysis of the basic database. Search Engine precision ads can be based on the database, analysis of consumer characteristics, including online behavior characteristics, basic consumption characteristics, consumption characteristics, and classification, and the corresponding different categories of people put the corresponding ads, so as to achieve the advertisers ads accurate delivery.

But to succeed in search engine precision marketing, five key success factors are required, including sufficient audience arrival rate (sufficient sample size), long history database (including search behavior, community behavior and basic characteristics of Internet), data mining capability (semantic Analysis and user classification), Perfect advertising matching and real-time monitoring technology as well as objective third-party monitoring system and data.