The role of SEO in the transformation of customers in the website

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The website transforms the customer process

1, assuming the premise

First, suppose someone searches for a keyword, for example, the term "beta-frost", we're not going to delve into why someone searches the word, or simply say that we understand the search motivation of the person searching for two things: want to buy this product or know the relevant information. This is our website user transformation discussion premise. By the way, the search motivation is supported by other aspects of the theory. Not my major, no more words.

2. Searchers to customers

With the search motivation, there is a corresponding search behavior. Whether using Baidu or using other searches such as Google, this is the time of day when a lot of search requests happen. We constantly hit enter, see a lot of serp (search engine results page), on so many pages we choose and we can look at the next step of the information to click and find. If your website SEO does well, this time assumes that the premise works and behavior occurs, someone has entered your website. If you can find the information they want on your website at this time, or if the product is satisfactory to the customer, then the searchers and the Web surfers become consultants. If the consultant is also more satisfied. Then one more client on the site.

3. What is after the customer

After purchasing the product from the website or the user who has not purchased it, it has a certain relationship with the website. This relationship is two aspects, one is good, the other is bad. We can say that they have the factor of Word-of-mouth transmission. Whether the factor is positive or negative depends on whether the customer is satisfied with the purchase process. At this time, the customer becomes the word of mouth communicators, will affect more people to search for the appropriate information. And then go back to the hypothetical premise. At this level it is important to say the premise of the hypothesis. Here we look at the role of SEO in it.

Second, the role of SEO in the

1, key--Key words

Daily SEO work, we can put most of the work into three points: 1, using a lot of knowledge points for keyword analysis, 2, internal optimization, 3, outside the chain construction. Simple keyword = key, to let the customer into the site of the door, it is necessary to give him a key, let him to open the search engine set the door. Of course this door is not deliberately set by the search engine. This time we want to analyze our site type, and then according to the type of site to set keyword classification, according to the classification of keywords to determine the core, long tail. In the past when teaching often met some friends who understand SEO, they are in response to keyword analysis of the strategy, there are two points may become the thinking of the obstacles: 1, the scale of the keyword is relatively small. The concept of a maximum of hundreds of words in the order of magnitude and over million keyword optimization is somewhat different. 2, the key word data is a bit short. Key words of the basic data to have, such as search volume, Baidu Index, ranking and so on. These data require two points to support: A, the conversion rate based on customer experience or other data, B, tools. From this point of view, try every means to understand what the customer's key is. Then put your own channel behind the search engine door.

2. Door-ranking and description

This is not much to say. Everyone has played killing. I've played, but I've been playing. Oh, very happy Beijing trip ~), when everyone wants to pretend that they are civilians, see who pretend to be like. In other words, when the more than 10 channels are behind the door, you have to let the customer believe you, and willing to walk you here. We all know that the nearest channel to the door is very good. But this involves the party B and party A's commitment to performance issues. Commitment is good, because it is not possible to put keywords in the first, then actually TOP3 performance goals more enforceable. This place also needs data support, which is the problem of click Conversion rate. To remind you that there are a lot of clicks on the net conversion rate of the map. Top of the high, the bottom of the low is sure. But the exact amount of conversion is very different. According to the projects I serve, there are also great differences.

3, Channel--page optimization

The main determinant of the channel behind the door is the Channel (page) itself, which requires us to optimize settings according to the specific circumstances of the SEO rules system. The question that needs to be considered here is how to let the user see the page to reach the customer's transformation. This is not just a question of keyword distribution. We need to understand the user experience. So from this level, why those big companies not only to have SEO service providers, but also need to have a person responsible for the overall site UI.

4, Room--website content and structure

After entering the door, how to decorate the room and open a few doors on the wall. As well as the channel, you need to consider from two aspects of SEO and ueo. Transformation process See diagram: