The role of the site owner should be the director

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The 80th annual Oscar came to the curtain yesterday, like the Oscars ceremony, the most scenery is still the director, regardless of any one of the awards, the award-winning people should thank the director. Because, indeed, the ultimate success of a film depends largely on the role played by the director. In the Internet field, the head of a website, whether it is the eldest of the internet giants or small webmaster, I think its role should also be the role of director. However, we look closely at the head of the Web site, the role of understanding and understanding is not very clear.

The type of director

There are many types of directors, director's price often comes from two aspects, one is the box office, one is the prize, then has the commercial film director and the theatrical film director's cent, but this boundary is not completely different, the outstanding director often can in the artistic achievement and the commercial market all obtains the success, applauded again the draw.

Like the site, business film directors such as Zhang Yimou and Feng Xiaogang, they are very concerned about the interaction with the audience, know when to give users what stimulation, how to keep the audience firmly attracted to the seat 2 hours of fatigue, and even after the finish can continue talking. But the artistic director often only pays attention to oneself wants to express what, does not care about the audience feedback, meets the bosom friend to be particularly likes, to the general populace then lacks the attraction. Feng Xiaogang said in an interview, 10 nine surreal box office is very good, only "a sigh" was taken for himself, and the other films were taken to the audience, he said, when he conceived the film, he thought about how every detail would motivate the audience, and he knew how the audience would step into his setting. And Jia Zhang Kewang This kind of theatrical film director, they tend to pay more attention to the expression of their own ideas, "my work is for a specific group of people to see, I do not care about the box office," This sentence and some webmaster said "We are doing a very meaningful thing, I do not care about the flow" is how similar ah.

Second, director and webmaster

The director wants to make good works, need various resources and management coordination ability as well as the strong execution power, this aspect and entrepreneur. But a good director can always accurately grasp the user's psychology, he understands the needs of the entire market, but also know how to interact with users.

Some directors can only make big productions, and some directors, even small cost, can make people like to see. The big director has the money to know where to spend, and what comes out really makes people think it's worth it. Similar cases, such as QQ, cost a lot of money, but the things that come up are really, really exquisite. And some directors can make big investment, but the money is smashed in many of the work itself did not promote the place, such as a lot of advertising to burn VC money Internet projects.

Some of the works of the director is very pragmatic, began to be a concern and love, but you insist on and constantly improve the quality, and ultimately more and more popular. For example, discovery, the beginning is only a small audience, but ultimately won the user and attention. Like watercress.

There are many sequel director, the first one shot a hit, but the sequel of the third episode can do a good job, The Lord of the Rings can be a classic, because at the beginning there is a whole large scale structure, there are separate into pieces. and "first drop of Blood" one episode is worse, because the idea is Dog, there is no long-term strategic planning, at that time to do to cater to the market, often users do not buy. such as the Internet a large number of follow, search a fire, everyone search, community a fire, everyone community, video a fire, everyone video, E-commerce a fire, we all e-commerce.

Find out if you're the director

1. Are you a screenwriter or a director?

A lot of powerful directors, for them, the most scarce resource is a good script, a good screenwriter is the director's most precious resources, so some directors can not find a good screenwriter will write their own script, but often a good screenwriter transformation as a director rarely successful. There are a lot of internet projects are based on a good idea, it is like the writer on the horse to take charge of the guide tube, often the final thing can not achieve the ideal state, audience users do not buy.

Here is a special mention of an alternative director-Wong Kar-wai, he often make a film is to have a general idea began to shoot, side beat change, and did not begin to have a complete script, which is similar to many Internet stations, are taking a step to see a step, and there is no overall thinking. But so many directors, only one Wong Kar Wai, but in the field of Internet, countless owners think they can become Wong Kar Wai.

2. Are you a producer or a director?

In the field of film, the producer is a key figure, not only because they are the source of the film money, but also their grasp of the market demand and direction, and many of the internet bosses are more like producers than directors, who make the strategy and direction, they provide funds and organize resources, such as Chen more like producer, And Tang June is a good director.

3. Are you an actor or a director?

There have been a number of outstanding actors in the history of the transition to excellent director of the case, foreign countries such as Mel and Eastwood, domestic such as Jiang Guoli Xu, but this transformation requires very deep accumulation and training. Not a good actor is sure to be a good director.