The role of Webmaster optimization anchor text link to SEO optimization

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Webmaster in the construction of the site outside the chain, there is a plain text link form, there are anchor text outside the chain form, anchor text in the SEO is an indispensable part of the site within the chain of the appropriate insertion of anchor text, will enhance the keyword point to the weight of the page, which can affect the ranking of the page, Anchor text link construction on the Site SEO optimization in the end what role, the author summarizes a few basic optimization advantages.

First, improve the anchor text on the page weight.

Spiders in the Judgment page weight, will look at the page added anchor text keyword is related to the page, such as the increase in the page anchor text link words with the page has a corresponding relationship, the spider will anchor text used to evaluate the content of the page anchor text, help enhance the weight of the page.

Second, improve the ranking of keywords.

Anchor text can accurately describe the content of the linked pages, is the spider evaluation of the content of the Web page, the more the anchor text links to a page, you can promote the page and the point of reference in the search engine anchor text keyword rankings. Generally in the exchange of links, the webmaster will use the keyword anchor text exchange, the purpose is to pass the weight through the link site, and then improve the anchor text link point to the page ranking.

Third, add articles and site weights.

Site Anchor Text link construction, you can make the Web site into a network of structural construction, anchor text is equivalent to guide line, guide spiders crawling in the site. Reasonable distribution anchor text link, can make search engine program crawling faster, the site of the bread crumbs navigation is a good example of anchor text construction, but also to improve the site search engine optimization methods. Station anchor text Construction more can be long tail keyword links, link to the corresponding Content Detail page, the relevance of the anchor text can improve the user's browsing volume, reduce the user's bounce rate, attract spiders in the site to crawl more content. Reasonable site anchor text link will make the search engine more accurate understanding of the content of the Web page, so that the long tail keyword ranking promotion, Web site articles included increase, page weight increase.

The reasonable layout enhances the user experience degree.

Station anchor text construction in large content-oriented web site is used incisively and vividly, when users browse the site article, may want to browse more relevant content, at this time can be in the content of the article in the page of the relevant article links, or related categories of keyword links, or in the sidebar navigation in the relevant articles, Or the article at the bottom of the relevant articles recommended. Anchor text plays a leading role in the content page of the article, and users tend to find the content faster and more accurately through anchor text. For the site without anchor text link, when the user can not find the content, and will jump directly out of the page, this kind of site bounce rate is very high, the user experience degree is not perfect.

Anchor text links to optimize the role of SEO is much more, of course, the addition of anchor text is not arbitrary, to the rational layout of the anchor text to improve the effect of optimization, the following several points to add anchor text to pay attention to:

1, the same page when multiple keyword anchor text, do not use different anchor text linked to the same page at the same time, too much anchor text links will only spread the weight of the site.

2, want to improve which keyword ranking, it is necessary to do which keyword anchor text, the choice of anchor text should also pay attention to the heat of the keyword, as far as possible to choose some heat, not too difficult keyword.

3, the location of the anchor text to be appropriate, the number of times to be appropriate, do not deliberately piling up keywords anchor text, deliberately piling up the key words will make spiders think is cheating phenomenon.

Anchor text is to tell the Spider Web page content of important standards, anchor text appears in the keyword, help to improve the page to the keyword ranking, webmaster in do anchor text link must pay attention to excessive optimization, deliberately piling keywords, website anchor text Construction Best also can have diversity, universality.

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