The root cause of "fear of not doing internet"

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Internet enterprises have their own "stereotyped" strategy, but in the actual operation but the performance of impetuous, recklessness and gambling.

In the last six months, Lang-Ping and his disciples launched the "Nature" series of books, claiming that the key to success is to seize the nature of the industry. I disagree that Mr. Lang and his followers always use the theory of experience economy and brand to explain the nature of his industry. In his writings, almost all industries are "experience" in mischief, the Internet industry is no exception.

But a friend of a Hao Yan: afraid to cut the Internet, but also inspired me to the internet industry the essence of thinking.

Layoffs from the tactical level, as long as the company in accordance with laws and regulations, nature is understandable. But an enterprise layoffs, it is certainly a strategic problem. In the past, we have only noticed that layoffs are due to sudden changes in the external ecology of the enterprise, resulting in a decline in profits, such as SP. In the final analysis, strategic issues. Because strategy is a visionary planning that is dynamic and instructive, not Kezhouqiujian.

The internet industry has become a pioneer of layoffs and a "batch" and "habitual" layoff. On the one hand, it can be said that the Internet industry is in the stones, on the other hand, the internet industry is impetuous, blind and gambling is full. Internet companies with such characteristics, even if the "High-tech", and then "New Economy", it is difficult to respect.

Is it that the Internet industry has no strategy? Obviously not. I have seen a lot of internet enterprises in the strategic Planning book, in the positioning and vision, without exception are essay, are the "most" word start: The largest, strongest, best, and so on. But all planning may deviate from the nature of the development of the Internet industry: the scale effect. The scale effect not only expands the scale, increases the income, but also controls the scale and increases the profit margin. To Chen such a clever man, it is impossible not to know, to go public, must first on the quantity. This amount refers not only to the user, but also to income. Do not have to do their own time costs, so run and scrape, patchwork, as long as the creation of a plus one more than two of the geometric fission, scale effect is not just in sight? But everyone knows the answer to his reality. I personally think Chen Yi is frustrated (still can't say failure, Thousand Oak also has the opportunity to make a comeback) and even other layoffs the key to failure, is only to realize that the development of the Internet industry must need scale effect, so keep doing addition, but neglected the other side of the scale effect, to do subtraction. Control scale is also to achieve scale effect.

This is actually back to the previous two years the theoretical circle is enthusiastic about the topic: whether the enterprise is big to do strong, or do strong to big? This appearance seems to reverse the proposition in the Internet industry, the answer is clear, do strong to big. Thousand Oak dazzling acquisitions have stunned us, but we can guess, MOP, the campus and donews are completely different user groups. In turn, Tencent, even to do the portal, is still the continuation of the QQ has always been the young, entertainment and the collection of impressions. Thousand Oak's user group has the big crack, therefore not only cannot mingle multiplies, but mutually exclusive wounding, what talk about the scale effect. Later, the blog network or, Thousand oak, have been noisy to go public, the result they have become big layoffs. In addition to the Internet industry in the nature of the thinking of the misunderstanding, the only reason can be explained is "carnivore": Because the decision makers in the high, many problems instead of looking far, do not understand, see is walls just.

Many Chinese Internet enterprises that are under the direction of media development are "weightlifting economy", which need to concentrate on the strength of Shenyang. And once annihilation, weightlifting failure, and can not go in situ. So, when the measure of "patchwork" to achieve the scale effect fails, retrogression or even "severed arm" becomes the choice.