The ruin of Chengdu Electric power business

At the end of November 2012, the seventh annual Online retail conference held in Chengdu, this is the third consecutive year in Chengdu, held a national E-commerce industry event, the national well-known enterprises such as Jingdong Mall, Dangdang, Amazon and so on in this conference speech. But Chengdu has to face the embarrassment of not having a local E-commerce site to share, Chengdu Local electric business entrepreneurs only sit and listen to these big guys talk, as the host we only listen to, even in the IT teahouse and organizers of the pre-salon of the local electric dealers are mostly just to listen to.

After the 512 earthquake in 2008, the Chengdu Municipal government put forward the development strategy of developing E-commerce industry, then announced the investment of 100 million U.S. dollars in Chengdu to build the western base, and successively in Wenjiang and high-tech zone established Taobao pioneering park, then Jingdong Mall announced in Chengdu to establish a research and development team to build 5000 people. and has introduced the APEC E-commerce Business Alliance Forum, China online retail conference and Taobao goods fair, such as the national well-known industry meetings, a time of Chengdu's E-commerce field a thriving scene. But 4 years of local E-commerce enterprises in Chengdu has not been developed, are Chengdu to take Taiwan North Canton Opera, Chengdu in the end suitable for the development of electricity quotient, the future of Chengdu Electric Business How to develop?

Industry changes too fast government-led dislocation

China's e-commerce industry is developing too fast, it is a change in one year, each lead coquettish hundreds of days. Alibaba business in Hong Kong after the listing of domestic electric dealers began to talk about business-to-business business, and the development of E-commerce in Chengdu from the introduction of Alibaba began, so in 08, 09 is mainly to support Business-to-business platform, Chengdu Local Nine is building materials network, Chinese herbal Medicine World Network, Stingy iron and steel network, such as in the vertical development of a good business-to-business platform has become a key example of enterprises, the government directly grant subsidies, the traditional enterprises to buy these Web site member services directly subsidize half of the cost. At one time, there was a large number of vertical business-to-business sites in Chengdu, and Business-to-business became the dominant theme.

Then Dangdang listed, Taobao launched shopping malls, Jingdong Mall and the rapid rise of online retail sites such as customer-prudential products began to talk about the domestic consumer, Alibaba business has started not favored. The Chengdu government also reacted quickly, to a very generous condition of the introduction of Jingdong Mall, then when, Amazon, where customers prudential products such as the main domestic well-known companies in Chengdu Warehousing Center, and then to Sichuan Xinhua bookstore for the background of the book to the network, to Changhong Electronics as the background of the Le Home Easy Mall, As well as Chengdu's largest wholesale market around the Lotus pool Taobao sellers became the theme, interesting is that the Sequoia capital of tens of millions of dollars invested in the founder of the Milan net Feng Wei venture before the official Chengdu Wenjiang District in charge of E-commerce industry-related leadership, in the sense of the rapid development of online retailing is still in the sea

Rapid changes in China's E-commerce field lead Chengdu to follow the trend behind the tide forever, e-commerce industry is too big, to any one subdivision of the field can become a separate industry, Chengdu in an industry has not a firm time to catch up with the new trend, ultimately leading to which areas are not outstanding, only for others to do wedding clothes.

Without a manufacturing base, the electricity business is not grounded.

Chengdu in the people's impression is the leisure capital, so the tourism and food entertainment and other tertiary industry is more developed, and because of the inland traditional manufacturing industries are not strong, can count out also only women's shoes manufacturing, furniture industry and agriculture. And the cornerstone of the development of electricity manufacturers of the formal production capacity of the traditional enterprises, Jiangsu and Zhejiang developed small commodity industry to Alibaba and Taobao sufficient production base, so that the Internet does not understand the production of entrepreneurs can easily find sourcing. It teahouse survey found that many of the big Taobao sellers are their own from Jiangsu and Zhejiang and Guangdong purchase and then through Taobao sales, the cumbersome supply chain will naturally reduce the competitiveness of the Chengdu Electric Business.

Do a good job in addition to the supply will be promoted, but also the need for logistics, warehousing management, technology development, branding, such as a series of work, and these ancillary skills in addition to the technical development has a certain advantage, the other almost no competition. Since ancient times, logistics has "Shu road difficult, difficult to the sky", although so many years of development has improved greatly, but the train and the car once into the Sichuan had to slow down, coupled with the local production base, so that the logistics costs greatly improved, some of the sellers in Chengdu, or even directly to Guangdong or Yiwu, directly in the side of the shipment.

The new hope of mobile electricity dealers

This year into the City of Commerce Bureau began to vigorously develop mobile e-commerce industry, and has established a pay for UnionPay, Hintong and Magic treasure payment, such as the typical company with payment photos. We suddenly found that in the tertiary industry relatively developed Chengdu and mobile Internet to develop O2O mobile E-commerce may be the future of Chengdu's electricity business. Chengdu's restaurants and leisure facilities are in the front of the country, and with the gradual popularization of smartphones has given these businesses a new development opportunities. The mobile O2O is not so complicated as the traditional electric industry chain, so it is possible to develop the user experience and the offline service of the mobile end well.

At present, in addition to the pay field of Chengdu Mobile Power industry UnionPay, Magic Treasure to pay, but also began to have the hotel talent, in Chengdu and other life applications, Chengdu Business newspaper and Huaxi City newspaper two major newspaper groups are also actively promoting the development of mobile two-dimensional code, Chengdu Mobile Electric business has begun to take shape.