The rumor has long been that the millet TV has finally landed.

Abstract: The rumor has long been the millet television, finally landed. Yesterday in the conference site introduced Millet TV, lei as if back to 0211 released Millet 1 of the green years. Millet, a company that has valued tens of billions of dollars, has a firm foothold in the smartphone market

The rumor has long been the millet TV, finally landed.

Yesterday in the conference site introduced Millet TV, lei as if back in 0211 to release Millet 1 "green years." Millet, a company that has valued tens of billions of dollars, has finally started entering a new market after a firm foothold in the smartphone market.

Although the television market is not as big as the mobile phone market, but the success of Millet TV, determines the future development of millet ceiling height. In other words, Millet TV is a touchstone of the value of millet brand.

Smart TV This product, in fact, is very suitable for millet to do. First of all, objectively speaking, the TV hardware product is not high in industrial design. Like mobile phones, the overall design framework of television, basically already very stereotyped. What's more, there are a lot of models can refer to learning.

Second, the function of intelligent TV. From the LEI scene elaborated development idea, the so-called millet television, actually is a special millet mobile phone. Only this cell phone, in the screen this configuration to invest heavily to improve the standard. In the CPU, memory, flash, etc., the use of the previous generation of millet mobile phone configuration to control costs. Then add the TV function module to the phone. Millet TV than millet mobile phone more than one of the accessories is the TV remote control, and the development of this accessory and iteration has been basically completed in the Millet box phase.

Software features, both off-the-shelf MIUI operating system and application store, as well as the previous Millet box accumulated video resources. To complete a hardware product such as Millet TV, there is little challenge for millet.

In the market space, it can also continue the important competitiveness of millet mobile phone-cost-effective. More importantly, the TV market is far less competitive than the Red Sea, the smartphone market. Both domestic and foreign players, most of the traditional TV manufacturers are still playing. Companies like millet are well suited to subvert such an old traditional market.

The risk of millet TV is certainly not small. But before the lament about television products, the Internet hardware such as millet TV does not mean anything. A lot of people are stressing that the TV's boot rate is down, young users don't need a product like TV, etc. This understanding has a certain misunderstanding.

Young people do not hate television products themselves, but do not like to watch TV programs. What they are interested in now is basically online video, which is played on the TV screen and only brings a better user experience. From this point of view, young people will at least resist television.

The real challenge is who buys a product like Millet TV. There is no doubt that in the TV market, the brand of Millet and Samsung, Sony, Changhong have no advantage.

And from the "young People's first TV" slogan, Lei rhythm, is to accompany the growth of rice noodles, with millet products to fill their real needs.

According to the official millet figures, they think the rice noodle age between 20-30 years old. "I just want to do business with some religious ideas, I understand that millet is a business religion, what is the core of religion," Lei said in a media interview. A popular person has the world.

Before the millet for these young people to provide a mobile internet equipment, and as the rice noodle crowd into the society, marriage, wife and children and so on growing, television is their life needs products.

Therefore, Millet TV is the so-called rice noodle religious marketing test. This part of the most recognized millet brand of the crowd, there is no possibility to continue to consume millet other products.

Once the millet TV attempt has been successful, the value of the Millet brand will be proved. Only with this kind of validation will lei have more confidence that millet will have a higher valuation, thereby daring to seek more new business models, rather than always relying on low prices to enter every new market.