The rumours of a takeover of pplive the video industry, which has just shut down for two days, to the forefront.

Alibaba and Hunan satellite TV 400 million dollar joint acquisition of pplive rumors of the two days just shut down the video industry again pushed to the forefront. Just a few months ago, Baidu (134.92,-3.59,-2.59%) Archie to 370 million U.S. dollars to acquire PPS video business for the video industry accelerated shuffle to bury a new foreshadowing.

BO, an independent observer of the Internet, said: "Integration is bound to happen, the future video industry players only three or four, and the four major portals coexist in a similar pattern." "Is the pattern of the video industry set?"

Reverse Attack of mobile video

While the Giants have grabbed the share of the PC market, mobile video has yet to be developed. ' The mobile internet is redefining industry boundaries and the internet giants must rearrange their strategies, ' said Baofan, Huaxing Capital's C-EO.

It is precisely because of the transformation of large companies mobile internet to subvert the original business model, the ship turned slowly, so far has not formed an oligopoly, which has created a "reverse attack" opportunities for small companies. In the 100TV C EO Liu Shuliao, mobile Internet and Internet users have a very different behavior habits, simple porting PC-side routines will not acclimatized.

100TV approach is to direct into the mobile side of the road to differentiate the competition, the initial video aggregation as the core, around the characteristics of mobile phones. In order to enhance the user experience, 100TV developed the industry's exclusive "power-saving acceleration" mode, effectively reduce the video playback and buffer process CPU occupancy rate, to see the film smooth not card, effectively solve the mobile phone watching video power consumption problems. The "big screen" feature allows mobile phones to become the dominant screen in the three screens, including PC screens and TV screens, which can be easily "dumped" on TV or PC.

"In the first phase we solved the problem of users looking for content: you just need to be concerned about what to look at, without having to worry about where to look." Next to the user ' nail ' in the 100TV, the future gradually access to social, LBS, interactive functions, to create a social mobile video platform. Liu Shuliao said.

Excavation of the three or four-line city Blue Sea

How to seize more users, is the major video site challenges. The traditional business approach is to develop one or two-line white-collar users in the city, while the 100TV strategy is somewhat different.

"White-collar workers are our target users, but the real core is the three or four-line city crowd." Big cities have bars, KTV, more parties and salons. In the three or four-line city, mobile phones are the first choice for people's entertainment, or even the only option. According to Liu Shuliao, through a few years on the three or four-line city groping, they summed up the "New City youth" to watch the habit of video: Do not favor a certain type of video, also not used to search through the keyword content. This part of the user needs is short video, low traffic, targeted content. "This requires that products need to be based on the user's viewing habits, automatically push some content." For this we specially designed ' smart recommendation ' to help users skip the selection process. ”

To expand the three or four-line city users, 100TV is not alone. In the group buying industry, glutinous rice, the United States and other groups of the first echelon in the 345-line city to open the station, and strive to occupy more users in the market empty window period, hand tour manufacturers are also big Rio Tinto (48.82,-0.79,-1.59%) to show the young people of the city.